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SPM 3012 Sports And Society

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SPM 3012 Sports And Society

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SPM 3012 Sports And Society

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Course Code: SPM3012
University: University Of Florida is not sponsored or endorsed by this college or university

Country: United States


Section 1
Specifically, the following critical elements must be addressed:
Select a sport organization and summarize the event or incident and its effects.
Describe the specific challenges this event or incident presented to the organization.
Section 2
In this section, you will analyze how the organization you selected is viewed by the surrounding society in which the event or incident took place.
Specifically, you need to:
Explain how the surrounding society values the sport organization and views its purpose. You might consider discussing the organization’s ongoing economic and sociocultural influence.
Determine how the event or incident reinforced stereotypes or cultural norms the organization has perpetuated.


Section 1
The Penn State child abuse scandal was widely covered by media over a period of 15 years and continue to be one of the most debatable cases in the history of recorded sexual abuse in sports organizations. Although the incident(s) took place way back in the late 1970s to early 20s, they were not revealed until late 2011 when the grand jury released a report containing the testimony to the crimes of Jerry Sandusky, former defensive coordinator of Penn State. This assignment summarizes the incidents and effects it had on the societal perception of sports organizations. The latter section of the paper discusses how the incident reinforced stereotypes the organizations have perpetuated.
an overview of the case
On 22nd June 2012, former defensive coordinator of Penn State, Gerald Sandusky was charged and found guilty of sexually abusing children over a period of 15 years. The scandal left the entire community of the university in pieces. The timeline of the events are as follows:
Sandusky established a foster home aimed at helping out troubled boys, named The Second Mile in 1977. As the program evolved into a state charity program, prominent sports figures were made its board members. Skip to 1994; a man of 26 reports being sexually abused by Sandusky as a child, when he spent Friday nights at his house(Viera, 2018) . In May 1998 an 11-year-old boy tells his mother after returning from an outing with Sandusky, that they took a shower together and that the coach made unnecessary physical contact with him while in the shower. The investigations started with the mother informing the police of the incident and Sandusky admits to the charges in front of the jury. The report encouraged more victims of Sandusky to come out and take a stand against the crime. After Sandusky retired from the football program, he was not denied access to the campus which enabled him to continue with the crimes. There were increasing number of witnesses who were willing to testify the charges against Sandusky. In 2002, a graduate assistant saw the coach abuse a minor and reported it to the police and the matter was finally escalated to The Second Mile Charity. The following years witnessed a series of charges brought against Sandusky, either by the victims or by their guardians. It was not until the end of November 2011 that an official civil lawsuit was finally filed against Sandusky. A 29-year-old plaintiff, John Doe reported that he was repeatedly abused by Sandusky when he was between the ages 10 to 14. In December the same year, Sandusky was asserted on the charges of having abused two more young boys. The court proceedings commenced from January, 2012 and the jury finally found the accused guilty of as many as 45 counts of sexual abuse in June 22nd (, 2018)
Challenges the incident presented to the organization
Joe Paterno, the chief coach of the football team was dismissed by the Pennsylvania State University Board of Trustee with the accusation that he had failed to prevent a 15-year-old cycle of routine sexual assaults by his former assistant coach, Jerry Sandusky. However, accused Sandusky, who was earlier associated with a charity organization dedicated to helping out needy children, was bailed out of jail for a ransom of 100,000 dollars. The entire case was presented to the media as one about a compulsive sexual predator who utilized his position and power within the university premise to recurrently pretty on minors and get away with it for a long time. Under the assistance of Mr. Sandusky, the Penn State football team reached the top tiers in interstate sports and the abuse case and it has deeply affected reputation of the organization. The people who prioritize social values expressed strong disdain towards the authorities of the committee and severely criticized their callousness towards issues as sensitive as child molestation. The organization was a well-reputed and reliable forum for sports enthusiasts and guardians of young sporty children unhesitatingly sent their children to the club for honing their skills. The news of multiple accusations of sexual abuse sent shockwaves around the city and was soon to gain widespread notice following the extensive media coverage (“”, 2018). The case had soon become an international issue and the Penn State was under severe scrutiny for investigating sexual predators who are closeted in reputable social ranks.
Section 2
The defamation of the organization following the incident
Something that needs urgent attention is the fact that a sexual offender is privileged enough to bail out of prison despite having committed heinous crimes against innocent children. Sandusky was not given a due punishment for his crimes as justice has clearly not been served to the victims. Although it must be pointed out that the incident triggered rather extreme responses from the local crowd who demanded the complete abolition of the organization, along with the termination of all sports association that operate independently, without allowing any intrusion from the government.
Stereotypes and cultural norms re-enforced by the incident
The incident reinforced the stereotype that is predominant among the ordinary crowd of the state: men associated with sports are characteristically vindictive and spiteful. This also reinforced the idea that men in power have will take every opportunity they can get to misuse it. It is debilitating that despite the eye-witnesses, the valid proofs and the authentic details of the heinous incidents, Sandusky was able to fake his alibis and get away with his unpardonable misconducts with little hassle. The entire incident is a testimony to the fact that sexual predators are nothing close than what they are expected to be; and power, position does a lot to shield these offenders while they perpetuate their malpractices with little guilt or difficulty. Currently, the organization is suffering massive defamation on account of the disturbing events that reached the entire nation and beyond. It will take a while for the association to recover the damage impinged on its image. Moreover, organizations like these must be on the lookout for sexual predators like Sandusky and train members to report if they notice anything remotely suspicious.
Delirium, P. (2018). Marketing Strategy H&M. Retrieved from (2018). Retrieved from (2018). Retrieved from
Viera, M. (2018). Jerry Sandusky, Former Coach At Penn State, Is Charged With Abuse. Retrieved from

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