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RSCH5700 Research Proposal Overview

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RSCH5700 Research Proposal Overview

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Course Code: RSCH5700
University: Johnson And Wales University

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Country: United States

Question:
Construct a PROBLEM STATEMENT and RESEARCH QUESTION based on your chosen scenario. Note that you will not be writing your hypothesis at this stage. Note that the hypothesis is only written once you have thoroughly reviewed the existing body of literature and existing research on your topic.

Answer:
Introduction
New technologies are bringing many exciting changes to the hotel industries. Virtual Reality is a new technology that has created big waves in marketing industry and has made a real impact in the hotel industries. VR covers very wide scope of marketing activities which includes market research, customer service, public relations, brand management, as well as promotion. The impact of virtual reality is more than the impact of traditional media as well as mobile phones in such industries. Virtual Reality offers more direct, emotional as well as powerful experience which supports the affective change. VR also helps full immersion in the marketing content and the messages excluding the external distractions for absorbing marketing content. This research paper details the importance of Virtual Reality in the hotel industries.
Problem Statement
Consumers in the hotel or business industries need lots of information for informing the travel purchases. Videos and the pictures were into the scenario long back, but new technologies like 360 video, VR headsets and other such technologies have impacted much more in the marketing industry. This research proposal will deal with about how Virtual Reality can solve the marketing problem in hotel change and how Virtual Reality will help to increase the revenue in the hotel industries.
Research Questions
This research paper will address the following research questions.

What is the importance of Virtual Reality in hotel industries?
How virtual Reality can increase the revenue from the hotel sectors?
What are the procedures through which hotels can adopt the technology of virtual reality?
How customers get benefitted from the technology of Virtual Reality?

Literature Review
Jung, T., tom Dieck, M. C., Rauschnabel, P., Ascenção, M., Tuominen, P., & Moilanen, T. (2018). Functional, Hedonic or Social? Exploring Antecedents and Consequences of Virtual Reality Rollercoaster Usage. In Augmented Reality and Virtual Reality (pp. 247-258). Springer, Cham.
In this paper, the main focus is given to the increasing importance of Virtual Reality in customer market and in tourism sector.
Van Kerrebroeck, H., Brengman, M., & Willems, K. (2017). Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall. Computers in Human Behavior, 77, 437-450.
This paper explains about the positive effects of the customer attitudes along with the responses toward the tourism sector.
Mohamed, S., & Naby, W. A. E. (2018). Toward Applying Virtual Reality Technique as a Promotional Tool in Tourism and Hospitality Services in Egypt. International Journal of Heritage, Tourism, and Hospitality, 11(2/2).
This paper deals with the current study that aims in activating techniques of Virtual Reality in tourism in Egypt.
Yung, R., & Khoo-Lattimore, C. (2017). New realities: a systematic literature review on virtual reality and augmented reality in tourism research. Current Issues in Tourism, 1-26.
This paper particularly describes the methodologies that are used in Virtual Reality and Augmented Reality.
Krasnov, M. (2018). Using Virtual Reality and 360-degree Photos and Videos in Marketing.
This thesis consists of technologies that are involved in virtual reality and how the marketers get benefit from that.
tom Dieck, D., tom Dieck, M. C., Jung, T., & Moorhouse, N. (2018). Tourists’ virtual reality adoption: an exploratory study from Lake District National Park. Leisure Studies, 1-13.
This paper deals with exploratory qualitative research for adopting the virtual reality in the tourism sector.
Hofma, C. C., Avital, M., & Jensen, T. B. (2017, December). Liquid Workplaces: The Potential Implications of Virtual Reality on the Workplace. In The 40th Information Systems Research Conference in Scandinavia, IRIS 2017 (Vol. 8, pp. 31-43).
This paper deals with importance of virtual realities or the immersive virtual environments that is increasing day by day.
Hypothesis
H1: The technology of Virtual Reality have significant importance on the hotel industries.
H0: The technology of Virtual Reality does not have significant on the hotel industries.
Methodology
Research Philosophy: The research philosophy that will be carried out in this research paper is positivism philosophy.
Approach of Research: Deductive approach will be used to carry out this research paper.
Research Design: Explanatory research design will be used for carrying out this research paper.
Data Collection Procedure: Secondary Data Collection method will be used for analyzing the data in this research paper.
Data Analysis Method: Qualitative data analysis method will be used for carrying out this research paper.
Implications
It was expected that more number of research papers could have been gathered for carrying out this research. But very less number of research paper were found related to the research topic. The time expected for completing this research proposal was exceeded due to collection of data. As because of increased time, the cost budget of the research proposal has also increased.
Conclusion
From the above discussion, it can be stated that virtual reality can bring a drastic change in the hotel industries. Not only the hotel management team will get benefited from introduction of Virtual reality in hotel industries, but also the customers will get benefited from that. This research proposal details the importance of Virtual Reality in the hotel industries and how Virtual Reality can help to increase the revenue in this sector. This research paper deals with 7 such papers which describes the importance of Virtual Reality in the hotel industries. 
References
Hofma, C. C., Avital, M., & Jensen, T. B. (2017, December). Liquid Workplaces: The Potential Implications of Virtual Reality on the Workplace. In The 40th Information Systems Research Conference in Scandinavia, IRIS 2017 (Vol. 8, pp. 31-43).
Jung, T., tom Dieck, M. C., Rauschnabel, P., Ascenção, M., Tuominen, P., & Moilanen, T. (2018). Functional, Hedonic or Social? Exploring Antecedents and Consequences of Virtual Reality Rollercoaster Usage. In Augmented Reality and Virtual Reality (pp. 247-258). Springer, Cham.
Krasnov, M. (2018). Using Virtual Reality and 360-degree Photos and Videos in Marketing.
Mohamed, S., & Naby, W. A. E. (2018). Toward Applying Virtual Reality Technique as a Promotional Tool in Tourism and Hospitality Services in Egypt. International Journal of Heritage, Tourism, and Hospitality, 11(2/2).
tom Dieck, D., tom Dieck, M. C., Jung, T., & Moorhouse, N. (2018). Tourists’ virtual reality adoption: an exploratory study from Lake District National Park. Leisure Studies, 1-13.
Van Kerrebroeck, H., Brengman, M., & Willems, K. (2017). Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall. Computers in Human Behavior, 77, 437-450.
Yung, R., & Khoo-Lattimore, C. (2017). New realities: a systematic literature review on virtual reality and augmented reality in tourism research. Current Issues in Tourism, 1-26.

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