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P508 : Social Media Project
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P508 : Social Media Project
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Course Code: P508
University: University Of Sunderland
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: United Kingdom
Question:
Secondary Research
Summary of key points of article stated as facts indicating the source
Company use of Social Media
Social Media Platform 1
What is it?
How is it being used by the company in relation to the article?
Specific facts / examples to support observations
Social Media Platform 2
What is it?
How is it being used by the company in relation to the article?
Specific facts / examples to support observations
Social Media Platform 3
What is it?
How is it being used by the company in relation to the article?
Specific facts / examples to support observations
Closing
Overall, what conclusions do you have regarding how the company’s use of social media comparesto what the article indicates about the use of social media for business?
Answer:
Social Media Project
Background
Following the workshop on how influential social media has proven to business success over the years, an internal review on how our organization is utilizing social media was required. Previously, Taco bell did not have as much influence on the social media front as it should have and therefore missed out on the chance to capitalize on the many opportunities on offer either due to a lack of insight or uncertainty.
Secondary research
Organizations that have embraced social media have greatly increased their potential to grow and most importantly their ability to influence brand loyalty. The reason for this is because of the rapid changes in technology which a few years ago could not be envisioned. With more and more consumers/customers of all ages embracing/using social media at some point in their lives, it becomes more and more difficult for companies to ignore it as a business too (Jones-Forster, 2014)l. Indeed, given that marketing on social media does not solely depend on the size of the budget but rather on the quality of ideas, it is only a matter of time before social media moves closer to becoming the core of strategy development especially for business-consumer relationships.
Company use of Social Media
Twitter
Twitter is an online social networking site which allows users to communicate in short messages referred to as tweets.
Taco bell utilizes twitter effectively by ensuring that their tweets are carefully worded in relation to the target audience with an intention of establishing a relationship between the company and the consumers. This consumer-focused approach as the article refers to it as, provides a cost effective marketing channel for business consumer trade.
Example of this is an exchange involving the company and a twitter user where the company tweets ‘we can take you places you’ve never been before’ in reference to quality of the food offered by the company.
Instagram
This is a social networking site primarily focused on photo and video sharing.
In relation to the article, Taco bell utilizes Instagram to develop certain personalities that seek to captivate their audiences who in turn provide useful information for product development (in this case the menu). Examples of this is their numerous food pictures which are mostly the brightest the brand has to offer as these are usually the ones that garner the most attention.
Facebook
This is a free social networking site that allows users to share posts, comments, links, photos, videos and even chat.
With the platform allowing all types of contents and interactions, the company has largely focused their efforts for consumer interactions here with it accounting for the largest engagements between them therefore cementing the relationship between company-consumer (up-to 75%).
A good example of this is when the company offered consumers a taste of ‘Doritos locos tacos’ a day before its launch on Facebook which in turn led to their most successful launch in their history (Polese, 2014).
Conclusion:
Based on the article and the above information, the company’s utilization of social media has been very good and has continuously generated attention to their products while developing consumer loyalty (Tulman, 2017). Further, it has given the company a platform to innovate new products based on the tastes and preferences of their target consumers.
References:
Jones-Forster, L. (2014). Using Social Media as Business Strategy. Telegraph journal. Retrieved from Telegraph-Journal.
Polese, L. (2014, April 28). In the spotlight. Retrieved from Audiense: https://www.resources.audiense.com
Tulman, S. (2017, July 25). Social Media. Retrieved from Business 2 Community: https://www.business2community,com
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My Assignment Help (2020) Social Media Project [Online]. Available from: https://myassignmenthelp.com/free-samples/p508-social-media-project/company-use-of-social-media.html[Accessed 18 December 2021].
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