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NX0472 Developing Global Management Competencies

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NX0472 Developing Global Management Competencies

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NX0472 Developing Global Management Competencies

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Course Code: NX0472
University: Northumbria University is not sponsored or endorsed by this college or university

Country: United Kingdom


 This is an individual assignment (2000-word report). You have been appointed as a Business Analyst in charge of Newcastle United Football Club (FC) performance review. You are expected to submit a report that will critically appraise your chosen department or sector of Newcastle United FC by implementing and deploying a Business Intelligence/Data Analytics System (using Microsoft Excel and SAS).
Assignment 2 Brief (Individual – 50% of module mark) – [assessing MLO1 & MLO2]
This report should the following key elements:

An introduction to the problem/opportunity statement regarding Newcastle United FC [10%]

BI – with references – 3 to 4 sentences peer reviewed from journals
Paragraph of NUFC with references [web links]
Problem statement – ( the what and why)

SWOT analysis
In this report …..

Theoretical framework to link problem/opportunity statement with business intelligence/data analytics system [20%]

SSM soft system methodology
Balance score card
KPIs (good useful metrics that link to analysing the problem area/solution)
Should be guided by analytical queries

Evidence of knowledge of key business intelligence/data analytics systems (MS Excel and SAS) [20%]

Please see Excel file with dashboard and SAS reports0

Critical analysis and justification of the effective and efficient use of the BI / DA system implemented (MS Excel and SAS) [20%]

A conclusion and recommendations for the successful implementation and use of a BI / DA solution in Newcastle United.


Business intelligent is defined as a process procedures that is used to manage the amount of work in the entire information system and is also used to gain important knowledge of business and better decision making process. The terms and activities done by business intelligence also provides an activity that is picked from past to the predicting of what may happen in the future. It dictates the market in which the information will increase on a daily basis. The main of business intelligence is to make better decision and grow business as a whole.
Background information.
Newcastle United is a team formed in the year 1892 after two local clubs were merged. After its formation, the team achieved the second best performing team in the league. This was possible because of its extreme good performance which made the team get so many supporters from all over the world. The team has over 85 goals and this makes it one of the most effective and offensive team (de Almeida & Elliot, 2017). The best ability of this team is attack from the sides of all the wings, the score by head and attack situations.  SWOT is used to analyze the Newcastle performance.
One of the major strength of new castle team is the fact the team always try to achieve what they want when they play in the pitch. While on the pitch the goal keeper seems well fettered with karl Dralw and Elliot and this can be arguably be treated like the start of the game.
In general, they enjoy the following strengths:
The main players are more skilled, due to this factors, the team is capable of getting more attention from the public and in most cases in the premier league. Apart from getting fame in their own home town, the club also enjoys more support outside their own team and this assist team in raising finances to get the facilities they may need. Due to this fact the team has enjoyed key success compared to their competitors with may not have come the long way they have come. This means that the challenges they are currently experiencing may be averted if they get a good leadership in terms of managers who can support the head coach.
Recently the team performance has gone down significantly simply because of the age of the players. Due to this, new castle faces the very difficult situation when competing with the domestic leagues as their main competitors.
This particular club attracts young and talented players who are well trained.
The team performed very poor and this denied then a chance to continues with the premier league. In 2015, the team worked hard and achieved champion of champion and this made theme qualify for the champion’s league the season that followed. It sis noted that the biggest challenge faced by this football club is the performance of its players. The payers have several challenges this challenges ranges from simple the team is overloaded simply because they have to play so many matches because of the numbers. Secondly, the number of passes in the game is very small and not effective and finally the team players face is many faults in a critical conditions.
One key fact that has a directly negative effects on the players is the payment and score. Based on this factor, which are of directed negative impact is the health and payment issues. CATWAE analysis shows that there should be a change process which will deployed two main steps which is training and exercising.  When the players fail to exercise effectively, they will definitely perform less and will have ball control will reduce. Apart from poor placement of the key players to their right places, the players will not perform well because they will be comfortable in their places of allocation. A player should actually be given a chance to play the entire game without a miss because the player will be demoralized.
 To come up with an easy and summarized evaluation, this documents goes extra mile to define and evaluate problem that Newcastle football team has faced all over the years bad on the as presented on the excel.
Theoretical framework to link problems or opportunities statement with BI/ Data analytics system
The football club is planning to come up with a reasonable way of coming up with the business strategy.  The vision that this organization would share would have an internal and external effects. This plans will also monitor the performance and the business outcomes (Zapparolli et al., 2017). Coming up with a real solution will measure performance of the footballs club and check the challenges that the club needs to deal with.  This plans will also give managers and club official a chance to implement their strategy. The assignment sues the balance scorecard for the factors that directly affects this club.





-the team should have stable income by getting more deals from the sponsors. This will help in getting more players
– should check their core values and do a cost cutting measure using this core values.
 – The team’s value is high simply because of where the team has come from with its players.

– Broadcast income
– Bonus earning in each and every session.
Current liability percentage.
– reduction of ration debt
-a consideration of cost per player, coaches and the under of staff
Marketing expenses.

– Funds expansion.
Attracting more potential donors. Reduction of amount of debt that the company has.
Expansion of funds
 – Improve the number of commercial activities


Customer and Stakeholder




– Fans
– Audience
– Donors and suppliers

– The responsibility of the team is to satisfy the fans and the audience. They also have to maintain a good relation with the fans and the audience.
– development new customer of the football club

-to do this, the team must impress the funds and the stakeholder by increasing the level of their game and increase the number of gals they have scored.
– The quality of the stadiums must also be improved significantly to enable more customer service.
The team must also expand the funs network and make their funs be everywhere in the region because by this they will get sponsorship.



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