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NN21 Business And Events Management

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NN21 Business And Events Management

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NN21 Business And Events Management

0 Download10 Pages / 2,447 Words

Course Code: NN21
University: University Of The West Of England

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Country: United Kingdom

Question:
This report requires you to provide a case study analysis of at least one corporate event and the venue in which it took place. Your analysis should;
 
Analyse the stakeholders of both your venue and the chosen event and consider how their needs are effectively balanced.
 
Assess the impacts of technology in the delivery of your event, both in its logistical delivery and its delivery of experience.
 
Evaluate the possible impacts and legacies of the corporate event, giving specific consideration to its place in the wider host community and related industries. 
Answer:

Introduction
Asia Pacific Physical Education Conference is the event, which occurs annually for physical education and sports science teachers in the Asia Pacific region .The aim of this conference is to deliver high quality pertinent professional development for the physical education and the sports science teachers. It delivers the opportunity to learn from leading global authorities in physical education and thus concentrates on networking with the peers and spread good practices. APPEC conference focuses on improving the learning of the student by including the presentations on the themes such as pedadogy & curriculum, wellness, sports and coaching and technology in physical education. This conference offers the deep insight from the board of World Class experts (APPEC, 2018a).
APPEC provides the opportunity to participate in highly rated pre-conference workshops and develop the highest physical education network in the Asia Pacific Region. It provides the personalised experience to the participants and delivers the gainful insight about the physical education. The main aim of the organization was to connect teachers and K-12 school leaders to share the good practices.. The report covers the comparison of the conference held in the year 2016 and 2017 plus the stakeholders, the impact of technology, the critical issues faced in the event and the comparison between the two years conference (APPEC, 2018a).
Asia Pacific Physical Education Conference (2016)
The conference focuses on constructing workshops that provides learning to the teachers to insert yoga in their physical education class, which helps in strengthening the minds of the students. The event majorly focuses on imparting the use of technology in PE classrooms so that the physical educator can work effectively and handle the student data more efficiently. It provides the opportunity to the participants to reflect their role as PT teachers with the main aim to develop the physical literacy among the students and provides the deep understanding of the fundamental principles of a quality PE program. This conference helps to connect the physical literacy and the physical fitness assessment. The presenters under the conference believe to provide the personalised experience to the participants by providing them with the assessment tools and develop their own assessment practices (Asia pacific physical education conference, 2016(APPEC).
The stakeholders are the individual or the group of individuals who actively participates in the operations of the business or have interest in the outcomes of the organization (Bourne, 2016).They help the organization in achieving its target and overcome the hurdles that come across the events. They can participate either from outside or inside the event. The stakeholders ensures that there is proper implementation of the activities and alter the necessary changes (McGrath and Whitty, 2017).
The stakeholders of the event include over 300plus attendees and 135 international private schools have participated in the event. The local council members of Hong Kong and the participants were scattered from 29 countries. The main purpose of the conference is to develop the physical literacy among the students so that they can create their own fitness assessment. This conference helps the physical education teachers to gain the valuable insights and thus develop the effective ways to impart technology in their functioning, which therefore leads to achievement of the task in efficient and effective manner (APPEC, 2018b).
The venue of the Asia pacific physical education conference is Hong Kong International School. The sponsors of the event were Samurai, Playerlayer, Spikeball, Affinity, Hudl, and Tennis (APPEC, 2018c).
Asia Pacific Physical Education Conference (2017)
 The conference is design to encourage the conversation between the representatives and the participants. The themes covered under conference are Pedadogy and curriculum, wellness, sports and coaching, and technology in PE.  The location of the conference is 1 red hill road Tai Tam, Hong Kong. It covers certain events like 21CHLK, GELS, APPEC, and Teach Meets. The stakeholders of the event include over 331plus attendees and 156 international private schools have participated in the event. It included the local council members of the country and the participants were scattered from 30 countries. The major participants who attended the event were physical education and the sports teachers of the leading private and international schools of the Asia pacific region (21st Century learning international, 2017).
Stakeholders are the individuals or group of individuals who gets affected from the outcomes of the event. They actively participate in the event from either outside or inside the event. Some of the sponsors of the event 2017 were Parkour for schools, Gopher, Super Park Hong Kong, and College pro. The exhibitors were Hart sports, Schools Buddy, Hong Kong golf and tennis academy. The supporter of the conference was Escapade Sports, Cathay Pacific. The major stakeholders of the event were the presenters of the event .The stakeholders of the event receives the high quality conference kit and provide them the opportunity to explore long day workshops, which includes yoga, technology for physed, outdoor leadership and taping. This event provides the stakeholders with the latest tools or the products in physical education (Business Dictionary, 2018).
The Asia Pacific Physical Education Conference helps the stakeholders to focus and learn from the different conference themes and shares the experience of the World Class keynotes so that the physical education teachers and learn from their peers and apply the latest technology and learning’s in their classrooms. This conference focuses to deliver a valuable customer experience. The event delivers effective tools at the workshop for the physical education teachers and uses the social media to connect all the physical education teachers. The presenter at the event delivers the understanding of the Google drive through sheets, docs, forms and multiple add-ones to provide the deep understanding to the PT teachers and can transform the workflow. The use of technology gave the power to the students through flipped learning and helps in connecting the parents who works for full time through live sports carnival. The presenter shares the platform known as plickers to connect the participants with the educator leading from USA to provide greater learning. It also encourages the participants to use the instant replay apps and gifs to increase the presence of feedback throughout the classroom.
The presenters in the event provides the understanding of the use of twitter account to connect the PT teachers and delivers their experience across the worldwide which generated the  new ideas and helps the teachers to deliver greater experience across the world (Brown, and Penney,2018).
The use of technology helps in logistic delivery by connecting all the teachers around the world and providing the platform to share their experience and learning the new ways to deliver customer satisfaction.
As discussed in the above paragraphs the use of technology provides the superior experience to the presenters as well as participants as there was easy flow of information and it delivers the greater experience to the stakeholders by providing the gainful insight and enhances their delivery of experience.
Impact of the Event 
The Asia Pacific physical education conference leaves a positive impact on the physical education teachers and participants from the different international and private school. It allows the participants to introduce the elements and principles of Parkour in their curriculum, which leads to development of fitness, coordination, and confidence among the students.
The event focuses on providing Gecko Yoga programme for the students of school to inhale positivity in their minds and improve the functioning of the students. Integration of yoga into student’s daily life improves the health and the well-being of the students. This event focuses on telling the new techniques of tapping and strapping skills, which helps the PT teachers, coaches to stabilize a joint using the most appropriate techniques and helps in solving the life complications. This event focuses on guiding the participants through a process of creating a comprehensive, skill based health and wellness curriculum for grades K-12. This framework will leave the participants to use the resources and provides the proactive solution to the issues like stress management and mental health, nutrition for the multicultural students, sleep, mindfulness (SCHED, 2017).
Comparison between Asia Pacific Physical Education Conference 2016 and 2017
After the discussion in the above paragraphs it is analysed that Asia pacific physical education conference 2017 is more successful than 2016 because the stakeholders involved in 2017 were more as comparison to the year 2016. The conference in the year 2017 involves more of physical education teachers and athletic directors with the main aim to promote the health and the wellness of the students. The event focuses to deliver the personalised experience by facilitating them with the pre-conference workshops and providing them with them gainful learning. The conference in the year 2017 improvises the participants experience by smooth functioning of the activities and ensuring that all the activities are in line to the schedule pre-described. The conference aims to involve the practical application of nutritional decisions in order to change the habits and the lifestyle of the students and parents and thus promotes the health and wellbeing of students, parents and staff. The sponsors in the event 2017 were more as compared to the year 2016 because of the performance and success of the event on the previous years (10times, 2018).
Legacy of the Event 
The Asia pacific physical education conference leaves a positive impact over the years through continuous improvement in the delivery of experience. It is analysed that the participants i.e. parents, students, international schools gets highly influence from the workshops and the presentations and thus achieve a personalised experience with overall efficiency in its operations.
This legacy of the event is maintain by exploring the opportunities to carry the event outside the Asia pacific region through improvising the processes of delivering experience and spreading the awareness regarding fitness among the youngsters and all the age groups. The event focuses to spread its operations outside Hong Kong and among the sports and fitness industry to make the people aware about the various methods to improve the health and wellbeing and thus involving technology to improve the efficiency.
The event focuses to increase the participants and the presenters by providing the workshops that delivers the practical experience to the physical education teachers so that they can implement it in their classrooms and enhance the experience of the students.
Thus in order to maintain the legacy of the event APPEC the organization must focus to bring the continuous innovations in their functioning and  the presenters in the event must provide the valuable insight to the participants so that the  interest of all the stakeholders can be maintain and the success of the event increases in folds.
Issues of the Event 
The critical issues faced by the organizers were to have proper flow information among all the schedule activities to secure the interest of the participants and assuring that proper facilities are given to the participants. The main issue was the attendance of the participants that the organizer faces and staying on the track was the critical issue. The problem faced by the organizers of the event is the shrinking budget as planning, implementation of the event leads to shrinking of the budget, and the budget increases due to application of various activities. The implementations of the activities must be in line to pre-determined schedule to avoid the delay in implementation (BB Blanc, 2018).
Conclusion
From the discussion of the above paragraphs, it is conclude that Asian pacific physical education conference focuses on creating network among physical education teachers of the Asia pacific region and leads to professional development of the physical education teachers. The event provides the opportunity to interact to the global authorities and have a deep understanding of the principles and the concepts of physical fitness. The conference provides the personalised experience to the participants by setting pre-determined workshops and providing the practical solutions to the participants.
The Asia pacific physical education conference (2016) provides the opportunity to the participants to reflect their role as PT teachers with the main aim to develop the physical literacy among the students and provides the deep understanding of the fundamental principles of a quality PE program. The conference in the year (2017) is design to encourage the conversation between the delegates and the vendors. The themes covered under conference are Pedadogy and curriculum, wellness, sports and coaching, and technology in PE.  It is analysed that this conference leaves a positive impact on the participants, as they are able to implement technology in their workings and provides the deep understanding of the physical education fundamentals. It helps to connect the PE teachers make share their experiences globally. The overall focus of the event was to gain learning from the delegates and deliver good practices to protect the interest of all the stakeholders and make the event a success.
Recommendations 

The awareness of physical fitness is increasing among the youngsters and the other age groups. Therefore, the organizers must focus to reach to the small areas of the Asia that remains untapped and must explore globally to create a connected network of the PT teachers. This will help to make the event more successful.
The event must bring continuous innovations in their activities to increase and protect the stakeholders of the event. Presenters must provide the easy methods and deep understanding of the use of technology so that the participants can improve their working effectively.
The process of the event in lengthy and thus reduces the interest of the public. The organizers must focus to create a simple procedure to register and reduce the complications in the process. All the activities must be in line to the pre-determined schedule.

References
10times. (2018) Asia pacific physical education conference [online].Available from: https://10times.com/appec-hong-kong [Accessed 13/11/18]
21st Century learning international.(2017) Asia pacific physical education conference 2017(APPEC) [online]. Available from: https://www.21c-learning.com/events/appec-2017/ [Accessed 13/11/18]
APPEC. (2018a) About Asia pacific PE conference [online].Available from: https://appec.asia/about/ [Accessed 13/11/18]
APPEC. (2018b) APPEC 2016 review [online].Available from: https://appec.asia/2016-review/[Accessed 13/11/18]
APPEC. (2018c)APPEC 2016 review [online]. Available from: https://appec.asia/sponsor/ [Accessed 14/11/18]
Asia pacific physical education conference 2016(APPEC)  [online]. Available from: https://www.21c-learning.com/events/appec-2016/ [Accessed 14/11/18]
BB Blanc. (2018) Top problems faced by corporate event organizers/planners [online].Available from: https://www.bbblanc.com/top-problems-faced-corporate-event-organizers-planners/ [Accessed 14/11/18]
Bourne, L. (2016)Stakeholder relationship management: A maturity model for organizational implementation. London: Routledge. 
Brown, D.T., and Penney, D. (2018)  Examination physical education: Policy, Practice and Possibilities. Oxon:Routledge.
Business Dictionary. (2018) Stakeholder [online].Available from: https://www.businessdictionary.com/definition/stakeholder.html [Accessed 14/11/18]
McGrath, K.S., and Whitty, J.S. (2017) Stakeholder defined. International journal of managing projects in business,10(4), pp.721-748. 
SCHED. (2017) Asia pacific physical education conference 2017(APPEC [online]. Available from: https://appec2017.sched.com/directory/sponsors [Accessed 14/11/18]

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