Question? Call Us  +1 (817) 546-4770

MKTG801 International Marketing

Academic Anxiety?

Get an original paper within hours and nail the task

156 experts online

Free Samples

MKTG801 International Marketing

.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}

MKTG801 International Marketing

0 Download12 Pages / 2,780 Words

Course Code: MKTG801
University: Macquarie University

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Question:
Describe about the Market entry strategy.

Answer:
Implications of SWOT analysis
Assessing the SWOT analysis for the country, it can be deciphered that the company should enter the Indian market as a part of the promotional strategy that is being implied. The attempt to enter the Indian market should couple with the fact that the country needs more breast cancer reducing machines due to the lack of knowledge among the patients of the country. The business can be achieved with the required amount of promotion for the fact that the international target market lacks the process for the promotion and also the company can develop the business with competitive advantage.
Objectives
International objectives
The International objectives for the company to seek into the international market via the growth prospects that is being provided by the manufacturing business as well as the rate of market diversification. The improvement of the cost position is there which is maintained through the economies of scale. There is a level of market diversification which helps to establish the international market for the promotion of the Volpara Health Technologies in India.
Market Objectives
The company will be a market leader due to the less availability of the similar kind of services in a developing country like India where the level of market level for the knowledge of the disease is way lesser. In addition, also the company will get the greatest share of the market from the hospitals and the cancer treatment centres where their return on investment is the highest.
Recommended market strategy
Target markets
The target market for the Volpara Health Technologies Limited is India which is one of the highly and fastest developing nations of the world has a number of characteristics for the effective customer B2B behaviour for the development of the product. The product is targeted for better health of the people and so a relative Artificial Intelligence is needed which is one of the prime in the matter. The benefit of the AI system will help to increase the customer effectiveness in the target market which will attract more customers.
Market positioning
The market positioning for the Volpara Health Technologies in the market is of prime importance as there are only a few companies in the market which are of this importance in the province of India. The market positioning of the company is based on the fact that a few number of companies manufacture products as per the requirements with the help of the system of Artificial Intelligence which make the position of the company better than the rest.
Market entry strategy
The market entry strategy is chosen for the country of India which is one of the largest markets in the world. The country has a huge population with a number of people being detected with the prospect of cancer and the establishment and expansion of the Volpara Health Technologies Limited help to make sure that the population of the country have enough access to the overall market places.
The evaluation of the alternative market strategies measure to the alternate countries in which the expansion could have taken place namely Pakistan, Bangladesh and Sri Lanka. In comparison to these countries, India is surely the best from all the points of view like the demographic, economic, political and social standard. The overall analysis of the countries in terms of the social and economic points, India be the best in the full area of South Asia.
Marketing Mix strategies and tactics
Product/services
The existing products is to be modified to have ample evidence for the betterment of the company in the prolonged span of time. The modifications will better help the company to deal with the product and also to have ample evidence for the better business in treating patients with the help of the variety of mix of good process and Artificial Intelligence Method. The development of new products can also be an option which will determine the product positioning in the market. The designs and work should be designed and have copy right for the betterment of the market and also to increase brand name.
Price
The price of the products and services should be affordable to meet with the demands of the customers and also should acquaint with the fact that India is a developing country where the value of the money is higher than the developed nations.
Place
The place is India which is one of the largest democracies in the world. The place is one of the best markets for making sure that the product has a good match in the overall place. The overall analysis of the report makes sure that the place has affinity towards the newer development of the place and also to have a detailed place analysis which can provide a good market for the establishment of the company and to perform in the manner.
Promotion (including promotional budget)
The promotional budget for the establishment of the company in the realm of Indian market can be used by the promotional budget that is being used. The promotional budget for the company lies in between $200 thousand to $500 thousand dollars which is a huge promotional budget for a health care industry.
Planning Budget
Planning assumption
According to the planning of the company and the people involved in the planning of the expansion of the Volpara Health Technologies Limited, the future operating condition for the marketing plan can be sub altered into the case of prediction for the future estimate. The overall analysis of the planning estimates to around 10% growth in the annual rate which means that the overall planning analysis for the expansion of the company into the real life market of India.
Forecast Sales and Costs
Break-Even

 

Fixed Expenses

Fixed Expenses

 

Bldgs / Real Estate

$                   71,500

Leasehold Improvements

12,050

Capital Equipment

25,000

Location / Admin Expenses

8,500

Opening Inventory

Advertising / Promo Expenses

7,000

Other Expenses

50,000

Total Fixed Expenses

$                 174,050

 

 

 

Variable Expenses

Inventory or Materials

0.0

Direct labor (includes payroll taxes)

0.0

Other expenses

0.0

Other expenses

0.0

Salaries (includes payroll taxes)

0.0

Supplies

0.0

Total Variable Expenses

0%

 

 

Breakeven Sales level   =

174050

Figure – Forecast Sales and Cost (Break even expenses)
(Source – As created by the author)
According to the figure stated above, it can be seen that the break even cost of the company is depended on the fixed expenses and the variable expenses that are occurred by the company for making their expansion in the new country. The cost of the fixed expenses include the real estate and the other sources whereas the variable expenses include the inventory which is on of the prime in the case. The labour charges and other expenses are also included which can be seen in the above chart.
Forecast Profitability
Start-up Cost

Summary Statement

 

 

Sources of Capital

 

Owners’ and Other Investments

 $         64,000

Bank Loans

               9,500

Other Loans

                        –

Total Source of Funds

 $         73,500

 

 

Startup Expenses

 

Social Media

 $         71,500

SEO

            12,050

Mobile Marketing

            25,000

Google Adwords

               8,500

Opening Inventory

                        –

Advertising / Promo Expenses

               7,000

Other Expenses

            50,000

Total Startup Expenses

 $       321,050

Figure – Start-up cost
(Source – As created by the author)
As stated the chart above, the start-up cost of the place includes the capital and other type of expenses that is being included in the phenomenon of time. The overall expense of the figure makes sure that the start-up cost of the company is comparatively lesser in a country like India where the value of money is more than required. The overall analysis of the start-up cost depend on the country in which the expansion is being done.
Sensitivity analysis
Profit and Loss

 

 

 

Year 1

Year 2

 

 

 

 

 

 

Gross revenue

 

$1,743,000

$1,777,860

 

Cost of goods sold

 

$100,800

$102,816

 

Gross margin

 

$1,642,200

$1,675,044

 

 

 

 

 

 

Other revenue [source]

 

$0

$0

 

Interest income

 

$0

$0

 

Total revenue

 

$1,642,200

$1,675,044

 

 

 

 

 

Operating expenses

 

 

 

 

Sales and marketing

 

$7,000

$7,140

 

Payroll and payroll taxes

 

$50,000

$51,000

 

Depreciation

 

$21,710

$22,144

 

Maintenance, repair, and overhaul

 

$0

$0

 

Total operating expenses

 

$78,710

$80,284

 

 

 

 

 

Operating income

 

$1,563,490

$1,594,760

 

 

 

 

 

 

Interest expense on long-term debt

 

$0

$0

 

 

 

 

 

Operating income before other items

 

$1,563,490

$1,594,760

 

 

 

 

 

 

Loss (gain) on sale of assets

 

$0

$0

 

Other unusual expenses (income)

 

$0

$0

 

 

 

 

 

Earnings before taxes

 

$1,563,490

$1,594,760

 

 

 

 

 

Taxes on income

30%

$469,047

$478,428

 

 

 

 

 

Net income (loss)

 

$1,094,443

$1,116,332

Cash flow

 

 

 

 

 

Year 1

Year 2

 

Operating activities

 

 

 

 

Net income

$0

$0

 

 

Depreciation

$21,710

$22,144

 

 

Accounts receivable

$0

$0

 

 

Inventories

$0

$0

 

 

Accounts payable

$0

$0

 

 

Amortization

1,000,000

1,000,000

 

 

Other liabilities

50,000

50,000

 

 

Other operating cash flow items

150,000

150,000

 

 

Total operating activities

$1,221,710

$1,222,144

 

 

 

 

 

 

Investing activities

 

 

 

 

Capital expenditures

$0

$0

 

 

Acquisition of business

0

0

 

 

Sale of fixed assets

($469,047)

($478,428)

 

 

Other investing cash flow items

0

0

 

 

Total investing activities

($469,047)

($478,428)

 

 

 

 

 

 

Financing activities

 

 

 

 

Long-term debt/financing

($9,500)

$0

 

 

Preferred stock

0

0

 

 

Total cash dividends paid

5,000

5,000

 

 

Common stock

0

0

 

 

Other financing cash flow items

0

0

 

 

Total financing activities

($4,500)

$5,000

 

 

 

 

 

 

Cumulative cash flow

$748,163

$748,716

 

 

 

 

 

 

Beginning cash balance

$0

$748,163

 

Ending cash balance

$748,163

$1,496,879

 

Figure – Profit and Loss
(Source – As created by the author)
Implementation and Control
Formal project plan for implementation of recommendations
The formal project plan for the implementation can have a number of issues for which the recommendations are of prime importance. The formal project plan for the recommendation can be seen in the light of the fact that the using the market right for the implementation of the product and also to analyse the product and the elements in the most potential way (Scarborough, 2016). The overall analysis of the methods seem in the fact that the recommendations can be seen in the market. The use and the quality of the software used for the Artificial Intelligence method is to be improved. The market is to be an analysed to make sure that each of the company has all the required market analysis for the country to be established. The plan if the Indian market expansion fails to a great level is to expand the market to a whole new different level and to establish the market in some of the different country other than India.
Monitoring of action plan
The action plan should be monitored to have detailed analysis of the work that is to be done while expanding the health technologies from the province of Australia to the Indian market which is one of the potential markets for the overall analysis of the plan. The monitoring of the plan is to be done by the method of the monitoring the plan which is one of the major tactics of the scene. The action for the plan is to be monitored by giving analysis to the key people and also the time and cost of the estimated analysis plan.
Formal contingency plans
The action plans that are to be included for making sure of the contingency level of the place is to be analysed to have detailed analysis of the sources. The contingency plan is to be discussed with the events in relation to the expansion of the plan in the concerned manner The formal contingency plan is to be adhered to have detailed sources to make sure of the level of contingency in the organization. The expansion program of the event is to be adhered to have equal balance in the new established market and also to have fulfilled the action plan in the concerned span of time.
References and bibliography 
Achtenhagen, L., Melin, L., & Naldi, L. (2013). Dynamics of business models–strategizing, critical capabilities and activities for sustained value creation. Long range planning, 46(6), 427-442.
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.
Balch, G. I., & Sutton, S. M. (2018). Keep me posted: A plea for practical evaluation. In Social Marketing (pp. 61-74). Psychology Press.
Batra, R., & Keller, K. L. (2016). Integrating marketing communications: New findings, new lessons, and new ideas. Journal of Marketing, 80(6), 122-145.
Blakeman, R. (2018). Integrated marketing communication: creative strategy from idea to implementation. Rowman & Littlefield.
Burns, P., & Dewhurst, J. (Eds.). (2016). Small business and entrepreneurship. Macmillan International Higher Education.
Chaffey, D. (2016). Global social media research summary 2016. Smart Insights: Social Media Marketing.
Chernev, A. (2018). Strategic marketing management. Cerebellum Press.
Christopher, M. (2016). Marketing: an introductory text. Macmillan International Higher Education.
Ciren, C. M., Liang, D. D., Luo, X. F., Xia, Y. X., Yan, X., & Yang, Y. G. (2016). From arranged marriage to autonomous marriage: marriage liberalization in India, Ancient Rome, United Kingdom and China. International journal of humanities and social science, 6(1), 114-120.
Davis, J. A. (2017). Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs 3rd Edition. Walter de Gruyter GmbH & Co KG.
Fine, S. H. (2017). Introduction to social marketing. In Marketing the Public Sector (pp. 1-12). Routledge.
Gilligan, C., & Lowe, R. (2018). Marketing and Healthcare Organizations. CRC Press.
Hertel-Fernandez, A., Skocpol, T., & Lynch, D. (2016). Business associations, conservative networks, and the ongoing republican war over Medicaid expansion. Journal of health politics, policy and law, 41(2), 239-286.
Jugenheimer, D. W., Sheehan, K., & Kelley, L. D. (2015). Advertising media planning: a brand management approach. Routledge.
Kenny, B., & Dyson, K. (2016). Marketing in small businesses. Routledge.
Kumar, R. (2018). Essays in the social history of modern India.
Kumar, V., Gaur, A. S., & Pattnaik, C. (2012). Product diversification and international expansion of business groups. Management International Review, 52(2), 175-192.
Kuratko, D. F. (2016). Entrepreneurship: Theory, process, and practice. Cengage Learning.
Lidstone, J., & MacLennan, J. (2017). Marketing planning for the pharmaceutical industry. Routledge.
McDaniel, C., & Gates, R. (2013). Marketing research. Singapore.
McDONALD, M. A. L. C. O. L. M. (2016). Strategic marketing planning: theory and practice. In The marketing book (pp. 108-142). Routledge.
Paley, N. (2017). How to Develop a Strategic Marketing Plan: A step-by-step guide. Routledge.
Percy, L., & Elliott, R. H. (2016). Strategic advertising management. Oxford University Press.
Piekkari, R., Welch, D., & Welch, L. S. (2014). Language in international business: The multilingual reality of global business expansion. Edward Elgar Publishing.
Resnick, S. M., Cheng, R., Simpson, M., & Lourenço, F. (2016). Marketing in SMEs: a “4Ps” self-branding model. International Journal of Entrepreneurial Behavior & Research, 22(1), 155-174.
Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.
Scarborough, N. M. (2016). Essentials of entrepreneurship and small business management. Pearson.
Smith, P. R., & Zook, Z. (2016). Marketing communications: offline and online integration, engagement and analytics. Kogan Page.
Subramanian, N. (2018). Ethnicity and Populist Mobilization: Political parties, citizens and democracy in South India.
Tanner, J., & Raymond, M. (2015). Principles of marketing. University of Minnesota Libraries Publishing.
Thomas, D. S. (2015). Social Aspects of the Business Cycle (RLE: Business Cycles). Routledge.
Tradingeconomics.com (2018). Retrived from: https://tradingeconomics.com/india/gdp-growth [Accessed on: 28 Oct, 2018]
Volpara Health Technologies (2018) Available on https://volparasolutions.com/ [Retrieved on 28 Oct 2018]
Westwood, J. (2013). How to write a marketing plan. Kogan Page Publishers.
Zikmund, W. G., D’Alessandro, S., Winzar, H., Lowe, B., & Babin, B. (2017). Marketing Research: Asia-Pacific Edition. Cengage AU.

Free Membership to World’s Largest Sample Bank

To View this & another 50000+ free samples. Please put
your valid email id.

E-mail

Yes, alert me for offers and important updates

Submit 

Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

UploadUnique Document

DocumentUnder Evaluation

Get Moneyinto Your Wallet

Total 12 pages

PAY 7 USD TO DOWNLOAD

*The content must not be available online or in our existing Database to qualify as
unique.

Cite This Work
To export a reference to this article please select a referencing stye below:

APA
MLA
Harvard
OSCOLA
Vancouver

My Assignment Help. (2020). International Marketing. Retrieved from https://myassignmenthelp.com/free-samples/mktg801-international-marketing/social-standard.html.

“International Marketing.” My Assignment Help, 2020, https://myassignmenthelp.com/free-samples/mktg801-international-marketing/social-standard.html.

My Assignment Help (2020) International Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/mktg801-international-marketing/social-standard.html[Accessed 18 December 2021].

My Assignment Help. ‘International Marketing’ (My Assignment Help, 2020) accessed 18 December 2021.

My Assignment Help. International Marketing [Internet]. My Assignment Help. 2020 [cited 18 December 2021]. Available from: https://myassignmenthelp.com/free-samples/mktg801-international-marketing/social-standard.html.

×
.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}

×

Thank you for your interest
The respective sample has been mail to your register email id

×

CONGRATS!
$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1
month.

Account created successfully!
We have sent login details on your registered email.

User:

Password:

Do you aspire to come up with well-referenced research essays? Are you grappling with an overly convoluted argumentative essay? Count on our writing service like assignment help Australia. Being one of the leading academic assistance providers in town, we are available round the clock to send across fully customised solutions across all essay genres. These include descriptive essay, cause and effect essay, expository essay and more.

Latest Management Samples

div#loaddata .card img {max-width: 100%;
}

MPM755 Building Success In Commerce
Download :
0 | Pages :
9

Course Code: MPM755
University: Deakin University

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Answers:
Introduction
The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…
Read
More

SNM660 Evidence Based Practice
Download :
0 | Pages :
8

Course Code: SNM660
University: The University Of Sheffield

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom

Answers:
Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Read
More
Tags:
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration 

BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :
20

Course Code: BSBHRM513
University: Tafe NSW

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Answer:
Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…
Read
More

MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :
5

Course Code: MKT2031
University: University Of Northampton

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom

Answer:
Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Read
More
Tags:
Turkey Istanbul Management University of Employee Masters in Business Administration 

MN506 System Management
Download :
0 | Pages :
7

Course Code: MN506
University: Melbourne Institute Of Technology

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Answer:
Introduction
An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Read
More
Tags:
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology 

Next

Need an essay written specifically to meet your requirements?

Choose skilled experts on your subject and get an original paper within your deadline

156 experts online

Your time is important. Let us write you an essay from scratch

Tips and Tricks from our Blog

PROJ6016 Employer Based Project

Free Samples PROJ6016 Employer Based Project .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} PROJ6016 Employer

Read More »

PPMP20009 Marking Rubric

Free Samples PPMP20009 Marking Rubric .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} PPMP20009 Marking Rubric

Read More »