Question? Call Us  +1 (817) 546-4770

MGMT6015 International Business Strategy

Academic Anxiety?

Get an original paper within hours and nail the task

156 experts online

Free Samples

MGMT6015 International Business Strategy

.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}

MGMT6015 International Business Strategy

0 Download11 Pages / 2,567 Words

Course Code: MGMT6015
University: Laureate International Universities

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United States

Question:

Enhance global perspectives in a strategic proposal;
Identify and analyse strategic issues (Strategic gap analysis);
Develop awareness of ethical and social considerations for strategic issues;
Evaluate strategic positions and strategic options;
Evaluate information to support a case study

Students will submit the results of their independent research into economic principles and events to a ranking site in order to determine which principles and events are most influential to consider in framing an international business model.
Working in groups and using results from the ranking site, students will then describe the general framework for a business model and select a country into which they will propose business entry.
The framework should be described in a paper of not more than 2000 words, presenting a company’s proposed operations and strategic approach. The following elements are to be addressed in the paper:

Critically evaluate the key modern economic theories and key events in recent global economic history as they relate to international business.
Discuss the strengths and weaknesses of the proposed business model and consider strategies for improvements;
Examine how the business model would be impacted upon by global competition;
Describe characteristics of the country to be entered, describing risks and mitigations required within the business model

Answer:

Introduction
International business strategy can be defined in a simple term as the transactions that are taking place across the borders. There are businesses that export their services to different countries that are globally. The concept of international grew over last century due to the liberalization of trade and investment. There are several factors that play an important role for expanding the business globally in the international market. Some of the factors are technological development that makes global communication and transportation quick. The other major force is disappearance of substantial part that opens up the market of private businesses globally (Whitehead, et. al, 2016). One such company that is considered in this report is amazon. Amazon is an electronic commerce and cloud computing company. It is one of the larger internet retailers in the world if compared on the basis of market capitalisation and revenue (Hamid, Hengchao & Mhd-Sarif, 2017). It has expanded its place in the global market by using brick and mortar retailer. They have started with innovative services which have helped in gaining customers. In this various economic theories that are used in international marketing are discussed. The business model adopted by amazon to expand their business is also listed. The amazon business model has helped it to expand their services in the global market.  While expanding its services in many countries there were risks and mitigation that were faced.
Economic theories
There are numerous economic theories that are used in the international business. These theories allow the company to make their mage in the international market so that they can gain advantage in term of cost and market expansion (Agola & Awange, 2014). They also enhance the trade of the company by making the company visible in the global market.
Some of the economic theories that are used these days are:

Porter’s National competitive advantage theory- It works on the evolution of international trade barriers as the competiveness of a company is dependent on the capacity and working style of an organisation. If industry keeps on upgrading or innovating new ideas international trade could be enhanced (Agola & Awange, 2014). They linked all the local market resources with the demand condition. They also identified local firm characteristics with local suppliers.

Global Strategic Rivalry Theory- It is a theory that focuses on the global competition of the company so that barriers to enter the industry could be found. It is a unique business process that controls all the resources (Agola & Awange, 2014).

Comparative advantage theory- This offer benefit in the trade by producing goods in other countries. The opportunity cost of product is determined by understanding trade among nations (Gurieva & Dzhioev, 2015). The company can have trade with rest of the world by obtaining commodities. This theory is used when company cannot offer better product then the other country (Gurieva & Dzhioev, 2015).  

Absolute Advantage Theory- It is a new trade theory that focuses on the ability of a country so that they can produce goods more efficiently. This theory helps to offer efficient ways so that faster and better production is offered. It is beneficial for both the countries between which trade take places(Hunt, 2016) .

Mercantilism- It is a theory that focuses on increasing the exports and decreasing the imports. The objective of this theory is to make sure that imports get increased

The theory adopted by amazon just focuses on the demands and requirements of customers rather than looking at the profit margins (Hunt, 2016). In the case of Amazon, the core theory that was followed was a cost leadership rather than bricks and mortar retailers. They offer wider facilities and processing capabilities that offer physical economies of scale (Stokhof, De Vries, Bastiaens & Martens, 2017). The amazon uses online retail theories that generate profit by selling the product and services at its domestic as well as international market. Amazon earns the profit margin by offering the services in remote market. Using this economic model, the outcome is that it increases the relationship and brand image of the company in the international market which supports in increasing the customer (Ascher, Brewer, Cheema & Heffron, 2016). There are some issues associated with these economic models as they make assumptions that are not realistic.
Business model 
Amazon works under a business model that has various moving parts. Amazon business model offers product to the customers through online storefront along with small mark-ups. The model makes sure that products are services are offered at the affordable price and are accessible easily (DaSilva & Trkman, 2014). Apart from that, amazon business model also offers a platform to other businesses to sell their products. This keeps a membership based business model like amazon prime membership that secures the customers yearly. The business model also creates income by offering e-books and various mobile applications (Zuckerman & Gal-Oz, 2014). Amazon makes sure that products that are sold have fewer prices than the other company. They also do not charge for retailers and accomplishes faster delivery of products (DaSilva & Trkman, 2014).

Strength
· It offers additional benefits like key activities, value proposition, customer relationship and best cost structure.
· It also helps in identifying the key revenues so that strategies could be developed accordingly (Rayna & Striukova, 2016).
· Amazon business model offers fulfilment centres, faster delivery and many other benefits.
· The network expansion is one of the key reasons of success. It makes sure that products are delivered at the door step with faster delivery (Ritala, Golnam & Wegmann, 2014).

Weakness
There are various challenges that are offered by the business model of amazon. Some of eth factors that impose difficultly in expanding the business are listed below.
· The business model is easily imitable. Due to this reason other companies get a chance to use their strategies (De Jong & van Dijk, 2015) .
· The developing market is also limited and the penetration of services is quiet low.
· The approach of brick and mortar model is limited(Rayna & Striukova, 2016) .

Recommendation
It is recommended that amazon has various opportunities so that business can grow. It is suggested that the products should penetrate in the developing market. The wider market is captured will definitely increase the profit margin (Rayna & Striukova, 2016). The brick and mortar business should get expanded so that measures counterfeit sales could be reduced. They can diverse the services I other field also. The market is analysed and the competitor’s strategy should be noted so that products could be offered at lesser price. It is recommended, that high technological advancement should be used so that services are delivered in a faster time (Noesgaard & Ørngreen, 2015). An automated process should be used for maintaining consumer reports and product evaluation. This will help in reducing the amount of counterfeit products sold on the website. The security protection should be taken so that chances of cybercrime is mitigating. Amazon should improve the online business as nowadays customers prefer online shopping. This might loss some of the loyal customers that are comfortable with offline shopping (Lopez-Valeiras, Gomez-Conde & Naranjo-Gil, 2015). It is also suggested that company should make the online industry successful by making it high-tech efficient. The company also faces issue due to other competitors in the market. Apart from all these, it is recommended that cybercrimes should be controlled by using information technology. The company should also increase the strategic entry before entering into developing countries.
Amazon business model impacted upon by global competition 
Amazon has various competitors that have been impacted by its business model. It offers sustainable competitive in the market by offering customers more reasons to choose. The factors that attract more customers are customer purchase criteria; include price, faster delivery and trustful and reliable service. The plan of action may get affected as the competitors additionally offer a similar administration on the online stage. This would make alternatives for the clients to pick one organization (Gassmann, Frankenberger & Csik, 2014).  Accordingly, for this Amazon has started extra offers so that clients pick it instead of different organizations. Along these lines, it is proposed that plan of action ought to be altered by the market request. The business model makes sure that customers are increased by doing certain things. Amazon has a big revenue stream as it has created AWS so that other companies can sell their products using its services (Aversa, Furnari & Haefliger, 2015). The business model has also started new venture so that they could differentiate from other companies. While expanding the services in the global market, a complete analysis is done and services are created that are different from other companies. Amazon business model make sure that new innovation takes place regularly so that customers get attracted towards it. The business strategy of amazon helps to acquire basic principles that could be applied to any form of business (Aversa, Furnari & Haefliger, 2015). Apart from that, they have expanded their technology by bringing up various new things in the market.
Risks and mitigations required within the business model due to characteristics of the country to be entered
There are a few nations that offer uncommon advantages and there are dangers related inside the plan of action. One such nation is United Kingdom, the GDP development is around 1.8% and populace is additionally 66M (Bitner, Patr?cio,  Fisk & Gustafsson, 2015). It offers tax reductions as workers make the nation appealing from money related perspective. The other nation is Singapore that has solid work compel so it will be helpful to open up disconnected store (Chen, Xiao & Lin, 2018). It is likewise simple to enrol and new company on the web. The online store will be troublesome as the work isn’t talented. While entering in the nation like Hong Kong, new work it would be productive as the workforce is gifted and will comprehend the new pattern (Jorna, 2017). There will be different dangers that would be looked by the organization as there are different contenders. To make the place in the market by beating the officially present organizations would be an intense errand. From the reseach, it was discovered that it is anything but difficult to begin a business in Mexico as they have simple and legitimate running arrangements that enable organization to maintain their business (Licitra, Teti, Cerchiai & Bianco, 2017). They likewise offer facilitated commerce concurrence with numerous nations by enabling them to open tremendous market in the nation. Switzerland is undoubted extraordinary compared to other nations on the planet that have a profoundly gifted working environment and they are prepared to work and help the business to involve the market. There are different difficulties and hazard that are confronted while venturing in the new market. The measure of market assumes a critical job as it winds up hard to assess the deal or disappointment, if advertise is examined appropriately. There are different changes in this manner, it is critical to manage such circumstances and ensure that association have support towards hazard (Licitra, Teti, Cerchiai & Bianco, 2017).
Conclusion 
In this report, various business models and economic theories used in the international market is discussed. Some of the economic theories that are discussed above are like absolute advantage theory, mercantilism, comparative advantage theory and various other models. Each model has some benefit and flaws and it is used according to the situation. The manners by which plan of action of business would be affected upon the worldwide rivalry is talked about, the qualities and hazard looked by the organization when they experience in global market is examined. In this way, from this report the challenges and obstructions that are looked by the Amazon is analysed and different models are techniques are recorded. The plan of action that is adopted by amazon is discussed and the advantage it offers to clients is discussed. It enhances the client connection with the organization and furthermore enables Samsung to grow in the worldwide market.
References
Agola, N. O., & Awange, J. L. (2014). Economic Theories of Poverty and Poverty Eradication. In Globalized Poverty and Environment (pp. 51-59). Springer, Berlin, Heidelberg.
Ascher, W., Brewer, G. D., Cheema, G. S., & Heffron, J. M. (2016). Evolution of Economic Development Theories and Doctrines since World War II. In The Evolution of Development Thinking (pp. 15-39). Palgrave Macmillan, New York.
Aversa, P., Furnari, S., & Haefliger, S. (2015). Business model configurations and performance: A qualitative comparative analysis in Formula One racing, 2005–2013. Industrial and Corporate Change, 24(3), 655-676.
Bitner, M. J., Patr?cio, L., Fisk, R. P., & Gustafsson, A. (2015). Journal of service research special issue on service design and innovation: developing new forms of value cocreation through service. Journal of Service Research, 18(1), 3.
Chen, Y., Xiao, H., & Lin, X. (2018). Developing a mind map–based life review program to improve psychological well?being of cancer patients: a feasibility study. Psycho?Oncology, 27(1), 339-342.
DaSilva, C. M., & Trkman, P. (2014). Business model: What it is and what it is not. Long range planning, 47(6), 379-389.
De Jong, M., & van Dijk, M. (2015). Disrupting beliefs: A new approach to business-model innovation. McKinsey Quarterly, 3, 66-75.
Gassmann, O., Frankenberger, K., & Csik, M. (2014). The business model navigator: 55 models that will revolutionise your business. Pearson UK.
Gurieva, L. K., & Dzhioev, A. V. (2015). Economic Theories of Labor Migration. Mediterranean Journal of Social Sciences, 6(6 S7), 101.
Hamid, Z., Hengchao, Z., & Mhd-Sarif, S. (2017). ECONOMIC THEORIES OF SOCIAL ENTREPRENEURSHIP. International Journal, 2(6), 110-122.
Hunt, E. K. (2016). Property and Prophets: The Evolution of Economic Institutions and Ideologies: The Evolution of Economic Institutions and Ideologies. Routledge.
Jorna, R. J. (2017). Knowledge creation for sustainable innovation: The KCSI programme. In Sustainable Innovation(pp. 14-26). Routledge.
Licitra, G., Teti, L., Cerchiai, M., & Bianco, F. (2017). The influence of tyres on the use of the CPX method for evaluating the effectiveness of a noise mitigation action based on low-noise road surfaces. Transportation Research Part D: Transport and Environment, 55, 217-226.
Lopez-Valeiras, E., Gomez-Conde, J., & Naranjo-Gil, D. (2015). Sustainable innovation, management accounting and control systems, and international performance. Sustainability, 7(3), 3479-3492.
Noesgaard, S. S., & Ørngreen, R. (2015). The Effectiveness of E-Learning: An Explorative and Integrative Review of the Definitions, Methodologies and Factors That Promote e-Learning Effectiveness. Electronic Journal of e-Learning, 13(4), 278-290.
Rayna, T., & Striukova, L. (2016). From rapid prototyping to home fabrication: How 3D printing is changing business model innovation. Technological Forecasting and Social Change, 102, 214-224.
Rayna, T., & Striukova, L. (2016). From rapid prototyping to home fabrication: How 3D printing is changing business model innovation. Technological Forecasting and Social Change, 102, 214-224.
Ritala, P., Golnam, A., & Wegmann, A. (2014). Coopetition-based business models: The case of Amazon. com. Industrial Marketing Management, 43(2), 236-249.
Stokhof, H., De Vries, B., Bastiaens, T., & Martens, R. (2017). Mind map our way into effective student questioning: A principle-based scenario. Research in Science Education, 1-23.
Whitehead, M., Pennington, A., Orton, L., Nayak, S., Petticrew, M., Sowden, A., & White, M. (2016). How could differences in ‘control over destiny’lead to socio-economic inequalities in health? A synthesis of theories and pathways in the living environment. Health & place, 39, 51-61.
Zuckerman, O., & Gal-Oz, A. (2014). Deconstructing gamification: evaluating the effectiveness of continuous measurement, virtual rewards, and social comparison for promoting physical activity. Personal and Ubiquitous Computing, 18(7), 1705-1719.

Free Membership to World’s Largest Sample Bank

To View this & another 50000+ free samples. Please put
your valid email id.

E-mail

Yes, alert me for offers and important updates

Submit 

Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

UploadUnique Document

DocumentUnder Evaluation

Get Moneyinto Your Wallet

Total 11 pages

PAY 7 USD TO DOWNLOAD

*The content must not be available online or in our existing Database to qualify as
unique.

Cite This Work
To export a reference to this article please select a referencing stye below:

APA
MLA
Harvard
OSCOLA
Vancouver

My Assignment Help. (2021). International Business Strategy. Retrieved from https://myassignmenthelp.com/free-samples/mgmt6015-international-business-strategy/coopetition-based-business-models.html.

“International Business Strategy.” My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/mgmt6015-international-business-strategy/coopetition-based-business-models.html.

My Assignment Help (2021) International Business Strategy [Online]. Available from: https://myassignmenthelp.com/free-samples/mgmt6015-international-business-strategy/coopetition-based-business-models.html[Accessed 18 December 2021].

My Assignment Help. ‘International Business Strategy’ (My Assignment Help, 2021) accessed 18 December 2021.

My Assignment Help. International Business Strategy [Internet]. My Assignment Help. 2021 [cited 18 December 2021]. Available from: https://myassignmenthelp.com/free-samples/mgmt6015-international-business-strategy/coopetition-based-business-models.html.

×
.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}

×

Thank you for your interest
The respective sample has been mail to your register email id

×

CONGRATS!
$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1
month.

Account created successfully!
We have sent login details on your registered email.

User:

Password:

MyAssignmenthelp.com offers timely solutions to all your assignment writing needs. Whenever you request for online assignment help, the team of experts at the website studies your requirements and perform the necessary measures to ensure that your requirements are met within the promised deadline. Even though timely delivery of the solution is of priority for the experts, they do not compromise on the quality of the solution, no matter how complex the task may seem.

Latest Management Samples

div#loaddata .card img {max-width: 100%;
}

MPM755 Building Success In Commerce
Download :
0 | Pages :
9

Course Code: MPM755
University: Deakin University

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Answers:
Introduction
The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…
Read
More

SNM660 Evidence Based Practice
Download :
0 | Pages :
8

Course Code: SNM660
University: The University Of Sheffield

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom

Answers:
Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Read
More
Tags:
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration 

BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :
20

Course Code: BSBHRM513
University: Tafe NSW

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Answer:
Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…
Read
More

MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :
5

Course Code: MKT2031
University: University Of Northampton

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom

Answer:
Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Read
More
Tags:
Turkey Istanbul Management University of Employee Masters in Business Administration 

MN506 System Management
Download :
0 | Pages :
7

Course Code: MN506
University: Melbourne Institute Of Technology

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Answer:
Introduction
An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Read
More
Tags:
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology 

Next

Need an essay written specifically to meet your requirements?

Choose skilled experts on your subject and get an original paper within your deadline

156 experts online

Your time is important. Let us write you an essay from scratch

Tips and Tricks from our Blog

PROJ6016 Employer Based Project

Free Samples PROJ6016 Employer Based Project .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} PROJ6016 Employer

Read More »

PPMP20009 Marking Rubric

Free Samples PPMP20009 Marking Rubric .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} PPMP20009 Marking Rubric

Read More »