Question? Call Us  +1 (817) 546-4770

MGMT231 Sales Management

Academic Anxiety?

Get an original paper within hours and nail the task

156 experts online

Free Samples

MGMT231 Sales Management

.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}

MGMT231 Sales Management

0 Download5 Pages / 1,211 Words

Course Code: MGMT231
University: University Of Phoenix is not sponsored or endorsed by this college or university

Country: United States


Cover page must include your name and ID number, course and section number, assignment title and date
Submission should be approximately 1,000 words in length on double spaced pages, not including cover page, appendices, or attachments
Use both paragraph-form and point-form as deemed appropriate. Presentation does matter!

Show clear application of terminology and concepts.
I expect a quality of written communication appropriate to a first-year college course.  This includes clear writing (grammar, spelling, punctuation) and appropriate referencing of information sources (APA Style). 

Introduction and Situation Analysis 

Include a brief description of the company you will be analysing.

Relationship Selling 

Describe how effective the organization is in developing its relationship with its target market

Evolution of the Selling Model 

How effective is this organization in its selling and how does this complement their marketing processes? 


What is this organization doing to ensure it is employing ethical sales practices? 

Creating Value with a Relationship Strategy 

What value is being created by the organization use of its relationship strategy? 

Communication Style 

How effectively is the organization communicating with its target market? 


What recommendation would you suggest the organization take to improve its sales outcomes? 

Format, Writing & References 

Research requirements met
Professionalism in look, style, and substance of report & use of appropriate terminology; objective and professional writing style (Use headings / subheadings to make reading and locating of major concepts easier. Demonstrate understanding of concepts through application of marketing terminology to the company / product you are analyzing.)
References use according to APA style (both in-text citations and end of text reference list)
References reflect a broad range of sources, which might include personal interviews, academic articles, textbooks, relevant and reliable websites, company documentation, published reports.
Use at least 3 references among which at least one academic reference.

Answer: Inc. is an electronic commerce based organization which has its base in Seattle, Washington. The organization was established by Jeff Bezos in the 1994 and further had shown extensive amounts of development in the online retail industry. has thereby developed the position of the largest internet based retailer in the world with respect to the total revenues and market based capitalization. The most important part of the success that has been achieved by Amazon in the industry is the customer first policy implemented by Bezos (, 2018).
The report will be based on the study of the ways by which Amazon is able to develop an effective relationship with the customers and selling based process that is used by the company.
Relationship Selling
As discussed by Choudhury and Harrigan (2014), the relationships with customers is managed by Amazon with the help of proper integration of CRM or Customer relationship management software. The organization is able to develop effective recommendations for the customers with the proper analysis of data which is available about the previous purchase made by them. The customers are allowed to purchase products from the website and further provide their opinions as well. The highest levels of data efficiency have been gained by Amazon with the aim of providing best service to the customers. The recommendations which are provided by Amazon in the website play a key role in the purchase based process.
Evolution of the Selling Model
According to Hassan et al. (2015), the selling model that has been developed by Amazon is highly efficient and free of complications. The organization provides an effective platform to the sellers in order to display their products and offer them to appropriate customers. The amounts which are charged by the company to sellers are based on different categories of products that are offered by them to the sellers. Amazon has thereby developed a selling model which is highly efficient in nature and has attracted the small scale sellers from all over the world.
As argued by Homburg, Jozi? and Kuehnl (2017), the shipping related rates are also decided by the management of Amazon so that best levels of products can be offered to the customers within affordable rates. The organization has been successful in beating the business model which is implemented by Ebay. The selling model of Amazon has been helpful in providing effective levels of support to the other functions that are conducted by the company. The sales procedure which has been developed by Amazon is able to complement the relationships which have been developed with the customers and the sellers of the company as well.
According to Khodakarami and Chan (2014), the culture of Amazon has been under investigation based on the ways by which the employees are treated and different ethical practices as well. The organization has however faced some major issues based on the high turnover rates and the unions developed by employees. The results of many researches have depicted that Bezos was not successful in leading the company from the ethical perspective. The welfare of employees has not been provided with much importance by the company. However, the CEO of Amazon is quite clear about his requirements and expectations from the employees. This factor is able to support the ethical base of leadership style which is followed by Bezos.
As discussed by Kumar and Reinartz (2018), the culture which has been developed by Bezos in Amazon can be considered to be highly unappealing in nature which however does not completely proves his leadership to unethical. The most important featured of leadership of Bezos was based on the ways by which he made his expectations clear with the employees. A major issue which has been raised against Amazon is based on preference which is provided to the own products of the company when customers wish to choose the products. The organization makes the use of algorithms in order to provide high levels of visibility to the products which Amazon itself offers to consumers. The CEO of Amazon aims at solving these issues in an effective way by making changes in the algorithms so that similar levels of opportunities can be provided to different sellers who offer their products on the company website (Nyadzayo & Khajehzadeh, 2016).
Creating Value with a Relationship Strategy
The customer relationship strategy which has been implemented by Amazon has played a major role in the development of value for the customers. The company aims at analysing the needs and demands of the customers with the help of data that is available based on their previous purchases. This has played a major role in the ways by which the company has provided recommendations and suggestions to the customers and increase levels of engagement. The value that is created by the company for its customers is quite high which has been an important part of the effective processes of Amazon in the online retail industry (Tseng, 2016). The various customer touchpoints which are available within the organization have been managed by the company in order to connect with them effectively.
Communication Style
According to Kumar and Reinartz (2018), the levels of communication and service which is provided to the customers is considered to be an important part of the position which has been developed by Amazon. The organization has been successful in transforming the customer service based activities in an effective manner. The proliferation of the reviews provided by the customers and the real-time recommendations which are offered to them is considered to be a major part of the effective relationships developed by Amazon. The shipping related support which is provided by Amazon to the customers is considered to be important for the development of relationships based on effective levels of communication.
The report can be concluded by stating that Amazon has been able to develop its place in the online retail industry with the help of its effective strategies. The levels of communication and the service which is offered to the customers is considered to be a major contributor to the success achieved by Amazon in the industry. The selling based process undertaken by the company is thereby considered to be highly important for the ways by which Amazon develops relationships with the customers.
References (2018). Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more. 
Choudhury, M. M., & Harrigan, P. (2014). CRM to social CRM: the integration of new technologies into customer relationship management. Journal of Strategic Marketing, 22(2), 149-176.
Hassan, R. S., Nawaz, A., Lashari, M. N., & Zafar, F. (2015). Effect of customer relationship management on customer satisfaction. Procedia economics and finance, 23, 563-567.
Homburg, C., Jozi?, D., & Kuehnl, C. (2017). Customer experience management: toward implementing an evolving marketing concept. Journal of the Academy of Marketing Science, 45(3), 377-401.
Khodakarami, F., & Chan, Y. E. (2014). Exploring the role of customer relationship management (CRM) systems in customer knowledge creation. Information & Management, 51(1), 27-42.
Kumar, V., & Reinartz, W. (2018). Customer relationship management: Concept, strategy, and tools. Springer.
Nyadzayo, M. W., & Khajehzadeh, S. (2016). The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, 30, 262-270.
Tseng, S. M. (2016). Knowledge management capability, customer relationship management, and service quality. Journal of enterprise information management, 29(2), 202-221.

Free Membership to World’s Largest Sample Bank

To View this & another 50000+ free samples. Please put
your valid email id.


Yes, alert me for offers and important updates


Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

UploadUnique Document

DocumentUnder Evaluation

Get Moneyinto Your Wallet

Total 5 pages


*The content must not be available online or in our existing Database to qualify as

Cite This Work
To export a reference to this article please select a referencing stye below:


My Assignment Help. (2020). Sales Management. Retrieved from

“Sales Management.” My Assignment Help, 2020,

My Assignment Help (2020) Sales Management [Online]. Available from:[Accessed 18 December 2021].

My Assignment Help. ‘Sales Management’ (My Assignment Help, 2020) accessed 18 December 2021.

My Assignment Help. Sales Management [Internet]. My Assignment Help. 2020 [cited 18 December 2021]. Available from:

.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}


Thank you for your interest
The respective sample has been mail to your register email id


$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1

Account created successfully!
We have sent login details on your registered email.



Our specially curated generators have been revolutionary in helping the students cite resources (books, online articles, journals, websites, etc.). You have to visit our site and provide the details related to the resource. If you have Chicago referencing style requirements, Chicago reference generator will provide you with the final layout. Similarly, the Vancouver reference generator or Harvard reference generator will yield corresponding results. Thus, your issues with referencing style are permanently resolved. The reference generator related to APA is ideal for APA referencing assignments. Furthermore, you get the results instantly without you having to wait for delayed outputs.

Latest Management Samples

div#loaddata .card img {max-width: 100%;

MPM755 Building Success In Commerce
Download :
0 | Pages :

Course Code: MPM755
University: Deakin University is not sponsored or endorsed by this college or university

Country: Australia

The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…

SNM660 Evidence Based Practice
Download :
0 | Pages :

Course Code: SNM660
University: The University Of Sheffield is not sponsored or endorsed by this college or university

Country: United Kingdom

Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration 

BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :

Course Code: BSBHRM513
University: Tafe NSW is not sponsored or endorsed by this college or university

Country: Australia

Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…

MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :

Course Code: MKT2031
University: University Of Northampton is not sponsored or endorsed by this college or university

Country: United Kingdom

Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Turkey Istanbul Management University of Employee Masters in Business Administration 

MN506 System Management
Download :
0 | Pages :

Course Code: MN506
University: Melbourne Institute Of Technology is not sponsored or endorsed by this college or university

Country: Australia

An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology 


Need an essay written specifically to meet your requirements?

Choose skilled experts on your subject and get an original paper within your deadline

156 experts online

Your time is important. Let us write you an essay from scratch

Tips and Tricks from our Blog

PROJ6016 Employer Based Project

Free Samples PROJ6016 Employer Based Project .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} PROJ6016 Employer

Read More »

PPMP20009 Marking Rubric

Free Samples PPMP20009 Marking Rubric .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} PPMP20009 Marking Rubric

Read More »