Question? Call Us  +1 (817) 546-4770

MED201 Menu Engineering And Design

Academic Anxiety?

Get an original paper within hours and nail the task

156 experts online

Free Samples

MED201 Menu Engineering And Design

.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}

MED201 Menu Engineering And Design

0 Download4 Pages / 917 Words

Course Code: MED201
University: Laureate International Universities is not sponsored or endorsed by this college or university

Country: United States

a) Evaluate space, resources, and equipment required to effectively implement menus for food serviceb) Apply menu analysis and cost control as an effective management tool to determine menu items

(menu engineering)
Menu engineering is the process by which it is examined where to place the food items, what to select as the menu of the restaurant, its presentation and cost control based on the number, category and demand of the customers. Menu engineering also considers the amount of time a customer spends on reading the menu and choosing from them. The role of menu engineering is highly important because it determines how much the restaurant will profit by plating the most profitable dish in front of the customers satisfying their appetite (Wansink & Love, 2014). It is also helpful in measuring the product mix of the restaurant and the profit contribution of each food item. The special benefits of the menu engineering system are as follows:
It helps to learn how the contribution of each menu influences the bottom line of the restaurant. It also supports to discover the strength of classifying different menu items based on their popularity and demand. It is important as it teaches how to increase the price of the dishes without any customer resistance. The restaurant management can learn how it affects the profit levels of the restaurant. It is quite apparent that many restaurants often suffer from declining Sales or stagnant sales, less customer arrival and low margins than the sales and customer traffic they used to experience. They gradually get used to and accept the low margins, sakes reduction and other problems.
However, it is also seen sometimes that the restaurants impose sudden price hike on the menu but consequently it leads to deeper erosion in the customer traffic. Men engineering can prove to be a game changer for these restaurants and increase their profitability. It has been surveyed that menu engineering can deliver up to 8% to 12 % in the initial year.  The process of menu engineering not only influences the profitability of the restaurant, but it also teaches better use of the LTOs or limited time offers (Fang  & Hsu, 2014). The beverage department and the desert menus also get inspired by menu engineering. Apart from all these benefits, during the time of high commodity swing, the restaurant that entertains menu engineering stay in control.
The way menu engineering works to increase the profitability is important and ingenious. First of all, it builds a profitability spreadsheet and enlists all the food items along with the pricing, food costs and sales history. In this list each menu can be categorized by popularity and profitability. Next, it assesses the menu items and re-constructs the recipes if necessary and where necessary to eliminate slow –moving items and modify the margins.  
Menu engineering prices the items consistently and appropriately. It helps to reduce unimportant price tiers and know the price adjustments according to the price sensitivity of the products in the market (Gottschall, Gultek & Heroux, 2018). It can result in long leaps in profitability. Finally, menu engineering reconfigures the menu design. A well-made menu design includes trendy fonts, attractive and updated logos and pictures with advanced technologies. Through the help of menu engineering the right menu item is placed on the right place of the menu along with suitable photos attached strategically.
Part B (Cost Control)
Stock control and stock taking in the hospitality sector is an important aspect because these play significant role in the daily operations of the business. An optimization in the stock can help to save the business expenses. Having less stock can cause loss of sales and on the other hand excessive amount of stock can lead to extra storage expenses. Therefore, a balance must be maintained. Stock taking is the process keeping the track of stock in the business conducted on monthly basis usually. These two processes collaboratively help to monitor the daily wastage o the unmanaged left over in the restaurant at the end of the day. Subsequently when the waste is measured and managed, the food costs are reduced due to having sufficient stock. There is a balance placed in the cost control.  For example, in a restaurant a customer never returns disappointed if they have proper stock of the item the customer is asking for. Another example suggests that regular stock taking helps to discover theft (if any) in the business (FAROOQUI, 2018). It keeps track of every goods and appliances.
The minimum amount of stock that a restaurant must hold is called the par level.  When a good is below the par level, it must be replenished as soon as possible. Having correct stock at the par level can increase the profitability of the business because they never run out of necessary food items (Eagle, 2018). It increases the number of new customers. The good reputation attracts new investors. The cash flow automatically increases and the restaurant faces heightened sales rates. 
Eagle, D. (2018). 7 steps to great restaurant inventory management and tracking. Retrieved from
Fang, C. Y., & Hsu, F. S. (2014). An efficiency-based metafrontier approach to menu analysis. Journal of Hospitality & Tourism Research, 38(2), 199-221.
FAROOQUI, S. (2018). Barkeep, watch the over-pour: Apps can track liquor inventory, sales and theft. Retrieved from
Gottschall, R., Gultek, M., & Heroux, L. (2018). Similarities and Differences in US and Canadian Restaurant Marketing Strategies: A Cross-Border Analysis of Menu Offerings. Journal of Tourism and Hospitality Management, 6(1), 1-8.
Wansink, B., & Love, K. (2014). Slim by design: Menu strategies for promoting high-margin, healthy foods. International Journal of Hospitality Management, 42, 137-143.

Free Membership to World’s Largest Sample Bank

To View this & another 50000+ free samples. Please put
your valid email id.


Yes, alert me for offers and important updates


Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

UploadUnique Document

DocumentUnder Evaluation

Get Moneyinto Your Wallet

Total 4 pages


*The content must not be available online or in our existing Database to qualify as

Cite This Work
To export a reference to this article please select a referencing stye below:


My Assignment Help. (2020). Menu Engineering And Design. Retrieved from

“Menu Engineering And Design.” My Assignment Help, 2020,

My Assignment Help (2020) Menu Engineering And Design [Online]. Available from:[Accessed 18 December 2021].

My Assignment Help. ‘Menu Engineering And Design’ (My Assignment Help, 2020) accessed 18 December 2021.

My Assignment Help. Menu Engineering And Design [Internet]. My Assignment Help. 2020 [cited 18 December 2021]. Available from:

.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}


Thank you for your interest
The respective sample has been mail to your register email id


$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1

Account created successfully!
We have sent login details on your registered email.



Finding an appropriate topic is one of the most challenging aspects of writing an essay or research paper. If your topic is not attractive, then the chances are that your assignment won’t get the attention, you think, it deserves. But, do not worry as academic writers at provide exciting research topics to draw the attention of the professors. Ideally, essay topics should be unique and the content should be informative. Good research topics provide you with a scope to cover an array of issues and data. That’s why our experts are always on the lookout for interesting topics to write about on your behalf.

Latest Management Samples

div#loaddata .card img {max-width: 100%;

MPM755 Building Success In Commerce
Download :
0 | Pages :

Course Code: MPM755
University: Deakin University is not sponsored or endorsed by this college or university

Country: Australia

The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…

SNM660 Evidence Based Practice
Download :
0 | Pages :

Course Code: SNM660
University: The University Of Sheffield is not sponsored or endorsed by this college or university

Country: United Kingdom

Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration 

BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :

Course Code: BSBHRM513
University: Tafe NSW is not sponsored or endorsed by this college or university

Country: Australia

Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…

MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :

Course Code: MKT2031
University: University Of Northampton is not sponsored or endorsed by this college or university

Country: United Kingdom

Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Turkey Istanbul Management University of Employee Masters in Business Administration 

MN506 System Management
Download :
0 | Pages :

Course Code: MN506
University: Melbourne Institute Of Technology is not sponsored or endorsed by this college or university

Country: Australia

An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology 


Need an essay written specifically to meet your requirements?

Choose skilled experts on your subject and get an original paper within your deadline

156 experts online

Your time is important. Let us write you an essay from scratch

Tips and Tricks from our Blog

PROJ6016 Employer Based Project

Free Samples PROJ6016 Employer Based Project .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} PROJ6016 Employer

Read More »

PPMP20009 Marking Rubric

Free Samples PPMP20009 Marking Rubric .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} PPMP20009 Marking Rubric

Read More »