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MBUS651 Business Development And Entrepreneurship

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MBUS651 Business Development and Entrepreneurship



Week 4: Individual: Case study analysis Case Study: Good Buzz: Buzzing on Some Good Vibes Good Buzz is a small but fast-growing business employing with around eight employees.You have been hired by the owners to evaluate the rapid development of their business and advise on future direction. Identify and evaluate: (a) key factors behind its successful star-tup. (b) the basis for the forecast high-growth phase between 2016 and 2019.c) directions for future growth.(d) directions that should be avoided, and why. (This draws on material covered in Weeks 1-3. For this assignment, indicative word length for each section are in brackets.

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