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MBA665 Final Project Milestone One Guidelines And Rubric

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MBA665 Final Project Milestone One Guidelines And Rubric

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MBA665 Final Project Milestone One Guidelines And Rubric

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Course Code: MBA665
University: Southern New Hampshire University

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Country: United States

Question:

Your macroeconomic evaluation should answer the following prompt: Select a business that has faced, or is facing, governmental action, and analyze the impact of this action on the business. Ideally, the business that you select will be the same one discussed in the business plan you created for MBA 560: Marketing and Strategy. If that company does not yet exist, you should choose one in the same area of focus that is facing a governmental action, regulatory issue, or political challenge, with instructor consultation and approval. This is important because the analysis you complete now should help inform your knowledge of potential situations or challenges facing your business product, service, or other idea from your business plan. While your area of focus may be different from the possible topics and situations listed here, these should still give you an idea of the type of situation for which to look.
Topic examples: ·
The decision of LG Corporation to construct a new corporate headquarters on the Hudson River in New Jersey, in the face of environmental concerns ·
The decision of Tesla Motors, Inc. to choose among competing incentive packages from local governments for the construction of the company’s new Gigafactory ·
The threat of Amazon.com to move its drone research development activities out of the United States unless the Federal Aviation Administration adopts a more favorable regulatory stance ·
The federal Occupational Safety and Health Administration’s decision to issue numerous citations to Ashley Furniture ·
McDonald’s Corporation and the decision by Seattle, Washington to increase the minimum wage in that city

Answer:

MacStyle App
MacStyle App is a software company whose aim is to offer an application tool that will ease online retailing activities. The firm presents a better platform that will help bring together both the new and the old customers of Macys. The new software will play a great role in solving unemployment as it will offer employment to many individuals, create fresh ground for seller –buyer interaction, and boost e-marketing among other uses. MacStyle App seeks to help Macys remain at the forefront of its game even in the wake of stiff competition presented by other players in the industry (Turban, 2018). The MacStyle App seeks to present consumers with a better solution with its unique shopping adventure(https://www.oneskyapp.com/blog/app-store-feature/ )     
This app is a great improvement and modification to the present Macys App. The App enables one to come up with a self-tailored profile that suits their own styles.
 MacStyle Mission
The firm’s aim is to develop an online platform that is user friendly, easy to use and access, and above all, an online platform that is unique to its users’ needs. It comes in handy with body shape recognition technology that can detect your body shape and this helps in making informed decision while doing your online selection of clothes to purchase for your drawer, sounds extremely good for consumers, right?
The app will have a feature that shall act as your personal assistant in terms of styles related advices, for example on current trendy outfits, vacation outfits and also the styles to be avoided. All such important services being presented to the consumers under one roof. This is an entirely user friendly software, having all your likes and tastes. Latest statistics shows a 3% increase in the number of consumers doing their shopping online, this translates to 51% in relation  to 48% in the previous year. This figure is a 4% increase in comparison to the 2014 statistics. The rise in these statistics has been attributed to the growing number of mobile phone users , especially the smartphones ,which enables the users to access the online markets (Chen, 2013)(https://www.businesswire.com/news).
MacStyle App forms many players in the technology and innovations industry. Some of the competitors are; JCPenney’s, Nordstrom, and Saks.
Opportunities and threats
Among the many opportunities that MacStyle App will offer are;
increased sales due to this online shopping opportunity. The various online retailers will be glad to embrace this app as it also widens their market and helps achieve globalization. The app shall open new markets worldwide. (Strauss, 2016)
The app will also create new employment opportunities within the newly created online marketing divisions.
Among the threats that shall be facing the firm are;
Strong and stiff competition from other online retail stores such as JCPenneys. But MacStyle’s unique branded features shall enable it sail through. (Strauss, 2016)
Another threat to wrestle with will be constant change in consumers’ preference. The firm shall constantly keep track of this trend and make necessary improvements.
Another threat posed is the constant updates of current apps by competitors. This will force the firm to follow suit or always be at the forefront of effecting such changes in order to remain relevant. (Chen, 2013)
Government actions facing MacStyle and the industry as a whole
Strict compliance with agreements, laws and regulations. State and federal laws and regulations are required to be adhered to even after the app has been developed for distribution (Bell, 2014).
Consumer-facing agreements. App developers are required to develop the terms and conditions to be applied to their end users. These terms and conditions must be strictly adhered to and agreed to prior to downloading and installation of the app
Securing of the app-related intellectual property rights. This will help in times of patent infringement and help pursue litigation (Bell, 2014).
Determination of the underlying business agreements. There must be a clear agreement on how the revenues from the sales that happen through the apps will be shared between the retailors and the app producer. (Bertot, 2016).
References
Bell, J. (2014). The internationalization of small computer software firms. Journal of marketing, 40-87.
Bertot, J. C. (2016). social media technology and government transparency. computer, 53-78.
Chen, H. C. (2013). Business inteligence and analytics. MIS quartely, 1165-1188.
Khalid, H. S. (2015). A study on free iOS apps. IEEE software, 1-18.
Strauss, J. (2016). E-marketing. Newyork: Routledge.
Turban, E. O. (2018). Electronic commerce. A managerial and social networks perspective, 46-87.

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