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MBA501 Business Portfolio And Dynamic Capability

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MBA501 Business Portfolio And Dynamic Capability

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MBA501 Business Portfolio And Dynamic Capability

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Course Code: MBA501
University: Kaplan University is not sponsored or endorsed by this college or university

Country: United States


You must then prepare a Business Portfolio and Dynamic Capability Report slide presentation using the following headings:

Business Portfolio Analysis Plot each business unit on a BCG matrix, GE-McKinsey matrix, and Synergy matrix
Business Portfolio Recommendations Provide recommendations to the organisation for the strategic management of each business unit with explanations for each recommendation

Dynamic Capability Analysis Prepare an assessment of the organisation’s dynamic capability including its capacity to:
Identify and assess opportunities
Mobilise resources
Transform and reconfigure strategic assets
Dynamic Capability Recommendations

Provide recommendations to the organisation for enhancing overall dynamic capability with explanations for each recommendation


Fantasy Film Business Portfolio
Fantasy Film is a popular and leading organisation that deals with the production of digital advertisement facilities. The company offers skilled services in terms of film designing, digital animated effects and digital software for live movies.
The head office of the organisation is situated at Sydney and the production of facilities are provided in their Brisbane, San Francisco as well as Los Angeles Branch. The organisation has four major units.
Fanta space: This unit offers digital animation software’s production and generates nearly 4.8billion of market share.
Advantage: these unit of organisation helps in the development digital animated advertisement for the medium of television and internet sources.
DigiFX: The unit produces digitalised effects for live action movies and they generates almost $1.0 billion of share.
Focusing on the production and capabilities of these units, the report emphasises on different tools such as BCG matrix, BE mckinsey matrix, synergy matrix. The report also evaluates and provides effective suggestion for the development of business in this units
The business unit has an increased opportunity of competitive growth with an approaching benefit and constraining benefits in seeking business
The market produces approximately 4.8billion of share from the animate production of movies
The unit is in a developing phase of business.
Observing their conduction it could be said that the unit needs to provide increased investment in the R&D operations, development of technology and in growing skilled employees with a value offered competitive advantage (Karimi and Walter 2015).
Apart from these, they are required to use their academy award for the purpose of strategic management for recognising the emerging customers as well as capabilities.
The business unit has a moderate competitive power in the market provided with limited approaching benefit and comparatively higher constraining benefits in their business activities
The company produces almost 1.9 billion with near about 76% of the share market with a low growing percentage with a moderate level of attraction
The suggestion for the unit would to invest their operation in innovating and technological advancement activities for managing their existing level of production and to sustain its competitive edge (Rayna and Striukova 2016).
The unit is as well needed to build a acquisition with other companies for expanding their value for both the firm.
The digital unit has a high growth capability with hinge attraction in the existing market
The share margin of the company is running at 11.11% with a growth of 200 million.
The unit is at stage of development in business with a low share in market.
The business unit is requires to collect investment for transforming in to star position with the rapid growth of the industry.
The company is needed to seek solution and innovative technological strategies for developing value and to empower their competitive edge (?iutien? and Thattakath 2014).
The business unit has poor competitive power with poor approaching as well as constraining benefits.
The market profit of the unit is almost 11.53% with an expansion of 150 million from the 1.3 million of share
From the above analysis the company is recommended to sell their business as it could lead to downfall of the entire business performance
The unit is needed to focus more on the other three units for the acquisition of the knowledge and employees skills with others
They need to develop cross functional team for increasing the competitive power.
Fantasy Film Business Portfolio
Therefore, it is evident from the study that the organisation is in a matured stage of business growth owing high performing activities of Fanta space, Anisoft, advantages and Digifx.
To be specific, the management department is conscious about the growth cycle of the company based on which they have decided to expand their business unit through Anisoft.
From the recommendations it is clear that they are needed to expand their capability for establishing cross operational groups.
Reference list
Barrett, M., Davidson, E., Prabhu, J. and Vargo, S.L., 2015. Service innovation in the digital age: key contributions and future directions. MIS quarterly, 39(1), pp.135-154.
?iutien?, R. and Thattakath, E.W., 2014. Influence of dynamic capabilities in creating disruptive innovation. Economics and Business, 26, pp.15-21.
Gawer, A. and Cusumano, M.A., 2014. Industry platforms and ecosystem innovation. Journal of Product Innovation Management, 31(3), pp.417-433.
Karimi, J. and Walter, Z., 2015. The role of dynamic capabilities in responding to digital disruption: A factor-based study of the newspaper industry. Journal of Management Information Systems, 32(1), pp.39-81.
King, A.A. and Baatartogtokh, B., 2015. How useful is the theory of disruptive innovation?. MIT Sloan Management Review, 57(1), p.77.
Kremser, W. and Schreyögg, G., 2016. The dynamics of interrelated routines: Introducing the cluster level. Organization Science, 27(3), pp.698-721.
Rayna, T. and Striukova, L., 2016. From rapid prototyping to home fabrication: How 3D printing is changing business model innovation. Technological Forecasting and Social Change, 102, pp.214-224.
Teece, D., Peteraf, M. and Leih, S., 2016. Dynamic capabilities and organizational agility: Risk, uncertainty, and strategy in the innovation economy. California Management Review, 58(4), pp.13-35.

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