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M020LON Buyer Behavior Analysis The Psychology Of Buying

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M020LON Buyer Behavior Analysis the Psychology of Buying



Assessment type: Group Presentation Assignment Briefing: In this assessment students are to critically evaluate how psychological variables such as : • consumer learning and attitude (MY PART) formation could influence buying of your selected product/service. Students are required to present their analysis with specific examples (e.g. Organisation, Brand and product line) related to your Client Brand. In this assignment you need to critically examine how psychological (and social, when appropriate) forces might influence buyer behaviour. You may use theoretical concepts and models from this module to indicate how each of the above psychological factors influence buyer behaviour towards your case study/client brand. All arguments made should be evidenced and well-justified during the group presentation Case study/Client Brand: This is a Live Project. Please feel free to choose one of the below case study/client brands: • Maggi instant noodles: Assignment Requirements: • Extensive secondary research is required to develop your assignment. • Analysis must be supported with evidence (citations, quotations and referencing). • Short videos, or other multimedia resources, would be welcome in your presentation. • In-text citation and reference list should be in Harvard Style of Referencing

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