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IFN502 IT Innovation And Disruption

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IFN502 IT Innovation And Disruption

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IFN502 IT Innovation And Disruption

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Course Code: IFN502
University: Queensland University Of Technology is not sponsored or endorsed by this college or university

Country: Australia

In this assignment you will report on an ICT-enabled disruptive innovation case study. Disruptive innovation as defined by Clayton Christensen describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.

You are to choose and describe an example of disruptive innovation. Your choice must be:
1.A specific technology/product or service/process (Note: analysis may become easier if that product or service is related to a specific organisation or brand). We ‘suggest’ that you choose a product/technology type of innovation, as it could help you to provide more specific answers in part 2 of the assessment. You may decide to choose a service type of innovation, if you believe you can provide better and more specific answers.
2.A real example that exists and has been publically reported
3.ICT-enabled meaning: the ‘information’ element should exist and this information can be shared among individuals or groups via a communication network. Therefore, a specific brand of laptop, tablet, smartphone, a specific social media, a specific brand of digital camera (if it can connect to a computer and share information/photo via a network such as internet) are examples of ICT-enabled technologies.


Describing selected innovation
Disruptive Innovation mentions to the technology which application significantly moves the mode the industry function and market. The example of the current disruptive innovation is the internet that knowingly changed the method of the company did business and that negatively obstructed the business activities that are unwilling to accept it (Corsi& Di Minin, 2013). Moreover, the disruptive innovation is separated from the disruptive technology in that its efforts on the usage of a technology before the technology itself. In this way, the theory of disruptive innovation was presented on this sides in 1995. Along with, it has shown to be the powerful approach of thinking about innovation motivated development. Therefore, several business leaders of small and entrepreneurial organization admiration it by way of their guiding star, thus, numerous executives at well-established and large companies, like Intel and Southern New Hampshire University implement the ICT technology.  
At present, the competition among new organization and existing organization is getting strong as the rapidity of technological growth is extensive and varied technology is combined in the ICT business. Therefore, ICT organization has to develop the productivity of service and product and also incessantly develop the new market to surviving. Moreover, several types of research presented that innovation develops the growth of sales and also expressively influences on an existence of the business organization. In this manner, innovation has become an important goal of every ICT organizations (Hahn, et al., 2014). Besides that, the crucial modifications within this theory through the previous twenty years seem to has been dominated by an acceptance of the preliminary design.  Consequently, the theory is occasionally disapproved for deficiencies that have been spoken. However, Uber has been increased the entire demand, which occurs when the management advances a better business planning and strategy, and less expensive solution to the common requirement of the customers. In this way, Uber has departed in just the opposite way and making the position in the normal market first and also then appealing to historically overlooked segments.
Exploration of Adoption categories
Several managerial problems with conflating the disrupting origination with some advance method which modifies the competitive outlines of Uber are that diverse kinds of revolution need various strategic methods. The management of Uber educated about the following as the disorganised innovator that will not relate to the business activities in the flowing marketplace. The management of Uber is careless with their growth label or unsucceeded to add perceptions from their business knowledge from the disruption theory. Along with, the managers of Uber would be transpired by the incorrect tool for their framework and also decreasing their probabilities of their business success. In this way, the effectiveness of theory would be diluted. As well, Lindsay & Hopkins (2010) stated that the management of Uber have to adapt the basic principles of the theory of disruptive innovation by exploring and examining overall theory and also mentioned that Uber faced the several communal difficulties in a application of theory in last few decades.
Retrospective Analysis of selected innovation
Disruption innovation shows the specific process whereby Uber with fewer resources which could efficiently challenge to similar industry. On the other hand, this organisation exceeds their requirements of several divisions and also avoids the desires of another by way of the management of Uber focus on developing their services for their customers as per their requirements (Allahar, 2017).  Therefore, several players prove that disruptive innovation originates through positively targeting such overlooked segment and also achieving their position by providing more appropriate functionality and often at a reasonable price according to their capability of the customers. In this manner, the management of Uber is pursuing the developed profitability in the most demanding section. In this way, several competitors moves their business to expensive way and also providing their performance that the management provide service for the ordinary customers as per their need (Behara& Davis, 2015).
Evaluation of their Design
Uber is the most well-known organisation and their mobile app attaches each consumer with them. While any customers require rides with driver, then Uber is willing to provide their service to the customers. In this way, this organisation has appreciated for their excellent growth. Along with, it drives their service in above 100 cities within 60 nations and also engages to expand their business activities (Reddi, 2016). Moreover, it has stated that financial success and current capital curved that suggests the business value in excess of $52 billion.
Evaluation of original Entrepreneurship and start-up Potential
The financial and strategic accomplishments of Uber don’t qualify the association as extremely disruptive—notwithstanding the way that the association is regularly depicted that way. Disruptive innovations are made possible in light of the fact that they start in two sorts of business areas that officeholders disregard. Low-end good footings exist since tenants usually attempt to give their most useful and demanding customers with reliably upgrading things and organizations, and they consider less-demanding customers.  Moreover, Uber did not start in it is conceivable that one. It is difficult to ensure that the association found a low-end opportunity (Yu and Hang, 2010).
Uber has evidently been expanding hard and fast demand that is the thing that happens when the management of Uber develop the prevalent, and more moderate response for a no matter how the management of Uber look at their customer’s requirements. Besides that, Uber has gone in exactly the other way and building a circumstance in the standard market first and addressing really ignored parts (Allahar, 2017). Disruptive innovations are also at first saw as below average by far most of a tenant’s customers. In this manner, each customer is not willing to change to the new offering basically in light of the fact that it is more reasonable. Or maybe, they hold up until the point that its quality risings enough to satisfy them.  Uber get the new thing and cheerfully recognize its lower cost.  The management of Uber has on occasion been depicted as inferior contrasted with existing taxis; frankly, many would state it is better (West, 2015). Booking a ride requires just several taps on a phone; portion is cashless and profitable; and explorers can rate their rides a brief span later, which ensures select desires.
Evaluation of their Application of Business Analytics
Disruption theory isolates disruptive innovations from what is assigned “supporting innovations.” In this way, these renovations can be incremental advances or noteworthy jumps forward. What’s more, they each enable firm to pitch more things to their most gainful customers. Consequently, Disruptive innovations are at first idea to be disappointing by most of a tenant’s customers. In this manner, customers are not willing to change to the new offering just in light of the way that it is more reasonable. Or maybe, they hold up until the point that its quality risings enough to satisfy them. Once that happens, they grasp the new thing and merrily recognize its lower cost (Dalziel and Shah, 2010). Most of the segments of philosophy seem to help innovations in Uber.  Therefore, the management of Uber has rarely been depicted as average contrasted with existing taxis; honestly, many services would state it is better way. Booking a ride requires just two or three taps on a wireless, like portion is cashless and beneficial, and explorers can rate their rides a brief span later. This organization is providing customer focused innovations, such as, friendly applications, and testing the legitimateness of the segment of the managerial team of Uber (Lipusch, 2018).
The theory of disruption demonstrated that when the contestant handles mandatory contenders up close and personal, and giving better administrations or items, the supervisors will quicken their innovations to secure their business exercises. Either Uber would beat back the contender by present far better administrations or items at reasonable cost, or one of them will get the contender. Therefore, the information reinforces the forecast of theory that contestants following the supporting procedure for their business will confront soak possibilities (Cortez, 2014). In Christensen’s developmental investigation of the circle drive industry, just 5% of maintaining participants figured out how to succeed (Sandström, et al., 2014). However, the theory of disruptive development is essentially an announcement about connection. Along these lines, the explanation behind this relationship is not straightforwardly self-evident and the components of this theory became all-good.

Allahar, H. (2017). Academic Publishing, Internet Technology, and Disruptive Innovation. Technology Innovation Management Review, 7(11), 47-56. doi: 10.22215/timreview/1120
Behara, R., & Davis, M. (2015). Navigating Disruptive Innovation in Undergraduate Business Education. Decision Sciences Journal Of Innovative Education, 13(3), 305-326. doi: 10.1111/dsji.12072
Corsi, S., & Di Minin, A. (2013). Disruptive Innovation … in Reverse: Adding a Geographical Dimension to Disruptive Innovation Theory. Creativity And Innovation Management, 23(1), 76-90. doi: 10.1111/caim.12043
Cortez, N. (2014). Regulating Disruptive Innovation. SSRN Electronic Journal. doi: 10.2139/ssrn.2436065
Dalziel, P., & Shah, T. (2010). Disruptive Innovation. The Medicine Forum, 12(1). doi: 10.29046/tmf.012.1.003
Hahn, F., Jensen, S., &Tanev, S. (2014). Disruptive Innovation vs Disruptive Technology: The Disruptive Potential of the Value Propositions of 3D Printing Technology Startups. Technology Innovation Management Review, 4(12), 27-36. doi: 10.22215/timreview/855
Lindsay, J., & Hopkins, M. (2010). FROM EXPERIENCE: Disruptive Innovation and the Need for Disruptive Intellectual Asset Strategy. Journal Of Product Innovation Management, 27(2), 283-290. doi: 10.1111/j.1540-5885.2010.00715.x
Lipusch, N. (2018). Initial Coin Offerings A Paradigm Shift in Funding Disruptive Innovation. SSRN Electronic Journal. doi: 10.2139/ssrn.3148181
Reddi, D. (2016). Disruptive Innovation In Banking Sectors. International Journal Of Scientific Research And Management, 04(2). doi: 10.18535/ijsrm/v4i2.05
Sandström, C., Berglund, H., & Magnusson, M. (2014). Symmetric Assumptions in the Theory of Disruptive Innovation: Theoretical and Managerial Implications. Creativity And Innovation Management, 23(4), 472-483. doi: 10.1111/caim.12092
West, J. (2015). Disruptive Innovation. SSRN Electronic Journal. doi: 10.2139/ssrn.2625531
Yu, D., & Hang, C. (2010). A Reflective Review of Disruptive Innovation Theory. International Journal Of Management Reviews, 12(4), 435-452. doi: 10.1111/j.1468-2370.2009.00272.x

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