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EMTH6013 Emerging Themes Summer 2018

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EMTH6013 Emerging Themes Summer 2018

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EMTH6013 Emerging Themes Summer 2018

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Course Code: EMTH6013
University: Greenwich School Of Management is not sponsored or endorsed by this college or university

Country: United Kingdom


Learning outcomes assessed:

Demonstrate a critical understanding of emerging themes as informed by research and the marketplace.
Critically analyse evolving trends in business management in order to provide robust strategic solutions to organisations.
Proactively source and apply research to inform operational and strategic decisions in different organisational contexts.
Critically evaluate a range of alternative courses of action in order to solve problems

You are responsible for ensuring you understand the policy and regulations about academic misconduct. You must:

Complete this work alone except where required or allowed by this assignment briefing paper and ensure it has not been written or composed by or with the assistance of any other person.
Make sure all sentences or passages quoted from other people’s work in this assignment (with or without trivial changes) are in quotation marks, and are specifically acknowledged by reference to the author, work and page.


The article is aimed at explaining the manner in which knowledge management and information technology would play a role in e- commerce activation by using the customer knowledge method of social media. Social media has an obvious impact on the flow of organizational business by integrating within the knowledge management system. Social media is one of the key emerging themes as found in the article and its impact is widely faced in the business organizations (Al-Khattab 2018). Social media has grown and developed in the recent years and changed the way in which products and services are communicated to the customers. Almost every business in today’s world has a strong online presence to gain better control of their customers. According to (, social media affects knowledge management by supporting the resources and helping in overcoming the barriers of knowledge management. On the other hand, social media use of customer relationship management or CRM and business performance satisfaction are dependent on the controlling power of social skills and the intensity of media sales. In this context, a question was raised regarding the acceptance of social media by the small companies. It can be stated that the small companies are interested in taking the benefits of the scope presented to them in different forms. Website analysis, forms distribution and making communication through interviews of the organizational owners have paved the way for new methods of business performance.
This article has also found out that information and communication technology is one of the key emerging themes within the business organizations. E-commerce is one form of progress in the field of information and communication technology. Ali- Hassan, Nevo and Wade (2015) mentioned that the role of ICT has helped in the growth of e-commerce in today’s business world. The business strategies and career opportunities along with the managerial issues are addressed with the help of ICT in many contexts. ICT permits the business Organizations to make effective decisions by storing, processing and evaluating the available data so that the operations can be managed in an efficient manner. Communication in today’s world has helped the employees located in different parts of the world to work together and make a collaborative e decision. As per Breidbach and Maglio (2015), the inclusion of ICT in the business activities, the entire organizational activity can be improved. For instance, in the production line, the computer- aided designs or CAD helps in providing solutions to waste less time in reworking. It has been of great help in making appropriate work at one go so that the additional time can be used in doing other works. Quality of customer support service has improved in the recent years because of the effect of improved information and communication technology. For instance, in a call center, it has become easy for the agents to get access to the customer information such as their purchase history and choice of products. Easy availability of information has helped in meeting the demands of the customers quickly and efficiently and enhancing customer satisfaction (Tchamyou 2017).     
The primary themes found out in the previous task are mainly revolved around social media and information and communication technology. In this respect, it can be stated that in the next five years, social media has evolved largely and it will continue to do the same in the next five years. Guesalaga (2016) stated that the next five years, business activities are going to experience more dramatic change in terms of the effect of social media. Social media has made its way into advancement through wires, wireless networks and hardware and made connection possible among everyone throughout the universe. For instance, in the earlier days, social media was only recognized with Orkut, Yahoo and later on Gmail. The terms Orkut and Yahoo have become obsolete after Google has spread its enormous network in the form of Google Hangout, Google Duo, Google Maps, Google Duo and others. The world has become extremely small when it comes to communicating with each other in different locations. The next five years in social media is going to be the same with more advancement in the form of other social media platforms (Mihali?, Prani?evi? and Arneri? 2015).     
Ramanathan, Subramanian and Parrott (2017) stated that the role of information and communication technology has taken a major shape and it will improve in the next five years. It will be a prominent subject in the day-to-day lives of every individual and the world might see a 5G connection. For instance, in the initial days of smart phones, people were only dependent on 2G speed, which was taken over by 3G and at present, no one can think of their life without a good 4G connection. The impact of ICT will be experienced in the form of knowledge management by planning, regulating, supervising, coordinating and organizing knowledge with the operations, capacities, organizational potential and capital (Ngai, Tao and Moon 2015). A greater impact is expected to be experienced in terms of competitive advantage as it is going to generate a learning business system in the world. The employees will not find it difficult to work in cross- cultural teams with the improvement in information and communication technology in the upcoming years. The major companies should take into consideration the significant implications of ICT in the business organizations and design their strategies in the same way.
Therefore, it can be inferred from this article that social media and information and communication technology are an integral part of the business activities. They are responsible solely for the improvement of the networking and communication in every part of the world. Knowledge management has faced the most effective changes due to the advent of social media and ICT. The technological giants have strongly affected the corporate and professional sector and they will continue to do so. The organizations need to keep it in mind before creating their future strategies sp that they can be an active part of the progress.  
Ali-Hassan, H., Nevo, D. and Wade, M., 2015. Linking dimensions of social media use to job performance: The role of social capital. The Journal of Strategic Information Systems, 24(2), pp.65-89.
Al-Khattab, A.M.M., 2018. Impact of knowledge management on the activation of e-commerce using social media: client approach. 
Breidbach, C.F. and Maglio, P.P., 2015, May. A Service Science Perspective on the Role of ICT in Service Innovation. In ECIS.
Guesalaga, R., 2016. The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media. Industrial Marketing Management, 54, pp.71-79.
Mihali?, T., Prani?evi?, D.G. and Arneri?, J., 2015. The changing role of ICT competitiveness: the case of the Slovenian hotel sector. Economic research-Ekonomska istraživanja, 28(1), pp.367-383.
Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs, and conceptual frameworks. International Journal of Information Management, 35(1), pp.33-44.
Ramanathan, U., Subramanian, N. and Parrott, G., 2017. Role of social media in retail network operations and marketing to enhance customer satisfaction. International Journal of Operations & Production Management, 37(1), pp.105-123.
Tchamyou, V.S., 2017. The role of knowledge economy in African business. Journal of the Knowledge Economy, 8(4), pp.1189-1228.

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