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CUA50915 Diploma Of Photography And Photo Imaging

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CUA50915 Diploma Of Photography And Photo Imaging

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CUA50915 Diploma Of Photography And Photo Imaging

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Course Code: CUA50915
University: TAFE Queensland

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Country: Australia

Question:
Topic

Evaluation of Visual Communication in Photo Imaging Practice.

Answers:

In engaging the audiences, visual communication is essential in the production of photo images. Visual communications allow photographers to convey their messages through the use of images and bring about a different perspective which allows people to see the world from a different point of view. Visual communication may be done through the production and conceptualization of the photo images. Edwards (2002), acknowledges an image to be important but then claims it is linked to its material. As a result, an image look portrays how it is. The visual communication, therefore, is not limited to the photograph but how it is holistically displayed. 
In visual communication, editing is also another aspect of it. Through the process of editing, the photographer can capture the exact moments of a picture they take and is referred to as temporal editing. On the other hand, the photographer may decide to choose another aspect of the field of view to capture and decide a particular perspective and is known to be spatual editing. With this, the photographer can connect with their intended audience and helps them capture images which are relatable to their target audiences.
Some historical theories have contributed significantly to the compelling visual communication. One of the arguments supporting its effectiveness is the Gesalt theory. The theory has suggested that the human mind does simplify the images to more recognizable shapes and patterns. Another historical approach in this field is as a result of the derivation of the Fibonacci- Golden ratio. The design principle is based on the ratio ranging between 1 and 1.618. This ration provides a photograph with the perfect position of where it can be captured. Semiotics is another study which has been carried out in establishing visual communication. Semiotics comprises of making means by the use of signs allowing the photographer to convey their messages to their intended audiences through the use of symbols.
The rule of thirds is an important aspect of photography which helps to give the photographer options for them to place the subject image in the perfect way to the target viewer. Balance elements technique is important in allowing photographers reach their audiences by granting them discretion of how they want their photograph to be.  Leading lines is another technique that enables a photographer to lead the target audience to a particular viewpoint. It is therefore noted that these historical theories and the modern techniques help the photographer utilize the visual communication efficiently in coming up with photos in a manner to engage their targeted audience. 
The application of the visual communication theories in photo imaging will greatly impact my practices of creativity. Through the historical theories, I have come to understand the essential techniques which will enhance my communication ability through photo imaging. To experiment with the new techniques, I will need to buy additional equipment such as lenses having bigger apertures in an attempt to take abstract photographs. I believe that the techniques which I have studied will be of great benefit in my photography career.  These techniques will help me apply the skills in job opportunities such as wedding photography and acknowledge editing and grouping techniques. Another area of possibly applying the techniques I learned includes in taking landscapes photographs. For instance, by applying the technique of rule of thirds, I will be able to take great landscape photos which will be appealing to my target audience.

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