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CR91 : Intercultural Relations

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CR91 : Intercultural Relations

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CR91 : Intercultural Relations

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Course Code: CR91
University: Humber College is not sponsored or endorsed by this college or university

Country: Canada

1. Demonstrate decision-making skills in intercultural issues

Culture’s influence on perception
Barriers to intercultural communication
Non-verbal communication
Language as a barrier
Cross-cultural leadership and motivation

2. Reflexively explore intercultural viewpoints

Dimensions of culture
Dominant cultural patterns
Alternative cultural patterns (including indigenous cultures)
Contact between cultures
Immigration and acculturation
Cultures within cultures
Identity and sub-groups


The theory of the Hofstede’s cultural tool or dimension develops a framework encircling the insight of the cross cultural communication as introduced by Geert Hofstede (Rodriguez & Boyer, 2018). The cultural tool portrays the effect of the culture constituted in the society regarding the values of the members of the community. The 6 dimension as constituted by the toll of the national cultures are the Power Distance Index (PDI), Uncertainty Avoidance (UAI), Long term orientation vs. Short Term orientation (LTO), Individualism vs. collectivism (IDV), Masculinity vs. femininity (MAS), Indulgence vs. restraint (IND) (Cultural Atlas IES 2018). This cultural tool put together the national scores and the six dimension model of Hofstede’s allows the comparison among the culture and the communities in the international domain in the form of the comparative research. The assignment focuses on the differences and the similarities among the chosen culture or the French culture that of with the Indian culture on the context of development of joint venture with a company in the France.
Consideration towards the aspects of the intercultural issues:
Cultural influence on the perceptions
The diversity of the Indian culture is many fold and complex in relation to the picture. The traditional Indian culture is generally defines a relatively strict social hierarchy that focuses on the roles and the places of the children and the individuals (Hall, 2014). Several factors includes such as the division of the religion, the bifurcation of the polluted occupation and strict patter of the patriarchal practices in India (Kwok & Yu, 2016). The culture of the India is among the world’s most oldest civilizations, though considered as one of the colonize countries have made some of the significant advances in diverse domains.
For more than thousands of years, the globe and the people in the globe has come in contact with the culture of the France via the ideas of the export to the France, the cuisine, the fashion, the literature, the film and the art (Cavusgil et al., 2014). As one of the largest western European nation as one of the leading economies of the region, the French culture still continues to be the powerhouse among the continent of the Europe. Some of the ideas that are integral to the French culture as expressed in the national motto of Liberté, Egalité, Fraternité’ illustrates the unified and undivided group of the French. In the light of the growth of the influx of the immigrants and the EU, the government prohibits the authorities of the state towards the avoidance of the ethnic and the religious markers towards the highlighting of the differences within the France.
Barriers to intercultural communication
The language differences
India is a diverse country. Hindi is the most highly spoken language in the country. Apart from the national language some of the other different languages include tamil, telegu, marathi, bengali, punjabi, urdu and bihari (Abhishek & Sahay, 2016). Being one of the oldest cultures, India has been subjected to the plethora of the influences of the languages.
The French language is the official language that is spoken through out the country of France. In the previous scenario, French was an internationally accepted language towards the diplomacy of the four continents. The people of the France tend to feel a deeper sense of pride for their languages as they feel that they are closely liked towards their identity.
Non Verbal Communications
Non verbal communication in the Indian context is one of the most extremely important factors towards the knowing of the correct things. Looking straight in the eyes of the people while talking is something which is not seen in the Indian culture since people ted to show respect by putting down their eyes (Hudson et al. , 2016). It is important to being very careful while initiating communication in a non verbal tone with the Indian people since Indians are being beckoned rudely.
The non verbal communication in the scenario of the France includes the instance of physical contact, personal space, eye contact and the gestures (Kessler, 2018). In the French culture touching during conversation is considered as an affection or familiarity whereas the direct eye contact is considered as a form of respect. The people of the France use thumbs up to indicate okay.
Business Communications
The Meeting:

Necessary appointments in advance of the weeks
Appointments via telephone
Appointment scheduling depending on the person meeting
Instances of punctuality in the French business culture
Printed business cards in either French or English (Karsaklian & LARGEPA–Sorbonne, 2017)
Slow deliberation and the decision making procedure
The style of the dress in the French business

Tremendous dislike towards the confrontation behavior together with the high level of sales pressure tactics. Low key together with logical presentation with the advantages of the proposal is essential for the French business culture.
Relationship Oriented
Creation of the wide network of the business personal connections. The French business culture is further interested in the long term relationships and the maintenance of the face to face visits (Ramdhani, Ramdhani & Ainissyifa, 2017). The mutual trusts and the respect towards the necessity for the establishment of the string relationship in essential for the formality in the business culture in the France.
One of the most essential characteristics of the business culture in France is the emphasis over the courtesy and the formality via he means of communication.
Business communications
The Indian business communication includes some of the major areas such as the sequencing of the matters, the documentation of the e-mail, keeping humor out of the written communication, keeping the highly sensitive data out of the written communication, keeping emotion out of the written communication and finally paying attention to the hierarchy details.
Abhishek, & Sahay, A. (2016). Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian context. International Journal of Indian Culture and Business Management, 13(3), 394-413.
Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., & Rose, E. L. (2014). International business. Pearson Australia.
Cultural Atlas IES. (2018). French Culture – Business Culture. Retrieved from
Hall, S. (2014). Cultural identity and diaspora. In Diaspora and visual culture (pp. 35-47). Routledge.
Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 33(1), 27-41.
Karsaklian, E., & LARGEPA–Sorbonne, F. (2017). The wave-particle duality: Towards an integrative framework for international business. Journal of International Business and Economics, 17(1), 51-66.
Kessler, J. (2018). An American Student’s Transformed View of French Culture.
Kwok, L., & Yu, B. (2016). Taxonomy of Facebook messages in business-to-consumer communications: What really works?. Tourism and Hospitality Research, 16(4), 311-328.
Ramdhani, A., Ramdhani, M. A., & Ainissyifa, H. (2017). Conceptual Framework of Corporate Culture Influenced on Employees Commitment to Organization. International Business Management, 11(3), 826-830.
Rodriguez, M., & Boyer, S. (2018). Developing Tomorrow’s Global Sales Leader: Adapting to Cultural Differences Utilizing Role Play. Journal for Advancement of Marketing Education, 26.

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