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CMST A180 Introduction To Mass Communications

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CMST A180 Introduction To Mass Communications

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CMST A180 Introduction To Mass Communications

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Course Code: CMSTA180
University: Orange Coast College is not sponsored or endorsed by this college or university

Country: United States


Prepare a annotated bibliography of research on a specific topic related to a mass media problem.
Research a problem which relates to one or more of the mass media.


Gumbus, Andra, and Patricia Meglich. “Abusive Online Conduct: Discrimination and Harassment in Cyberspace.” Journal of Management Policy and Practice 14.5 (2013): 47-56. ProQuest. 12 Nov. 2018
Gumbus and Patricia have pointed out that discrimination and harassment that were once exposed and susceptible in real time incidences have today moved to online or internet environment and these discrimination or harassment over internet can take various shape and can be damaging and insidious than one to one form of abuse. Abuse of online or internet can have various forms that have emerged due to proliferation of internet into lives specifically making more severe impact over children or teens. Weblining and cyber bullying are some of these internet abusive conducts that have created severe gender and racial discrimination issues thus affecting lives of children and teens.  
Meena, Parth, Pankaj Mittal, and Ram Solanki. “Problematic use of Social Networking Sites among Urban School Going Teenagers.” Industrial Psychiatry Journal 21.2 (2012): 94-7. ProQuest. 12 Nov. 2018
Meena, Pankaj and Ram have pointed out that social sites like Facebook, Twitter etc are virtual communities where users interact and meet with others depending on common interests. As social sites usage have increased significantly in current times due to ease of use and instant gratification impact on users so these have changed the manner people in general and students in specific spend their time over online social networking sites. Teenagers are mostly unaware of their time spent over internet and about negative correlation of social sites usage that can decline real life social community involvement and academic achievement as well as can lead to relationship issues each of which have indicative potential addiction among children or teens as they have become prone to addiction of online social interaction.   
Pettigrew, Simone, et al. “Teens’ Blog Accounts of the Role of Adults in Youth Alcohol Consumption.” Journal of Social Marketing 3.1 (2013): 28-40. ProQuest. 12 Nov. 2018.
The authors have pointed out that internet websites have considerable impact over teens and adolescents as these have considerable influences in promoting or preventing teen binge drinking and alcohol consumption. As growing need to protect teens and young people from alcohol consumption have driven momentum to protect them from these risks so high level of social marketing campaign on internet have driven awareness and paved the way that particularly focuses on youth drinking so that they can be protected from risk. A proactive work has been attained with these social media campaign over internet that has helped to lower intake levels below with ability to influence young population such as teen and adolescents.  
Shin, Wonsun. “Active Mediation of Television, Internet and Mobile Advertising.” Young Consumers 18.4 (2017): 378-92. ProQuest. 12 Nov. 2018
According to Shin children have access to various media forms such as television, internet, smartphones etc and as they spend more time engaging in these multi media activities so they are more exposed to large number of advertising message both online and offline that influences their lives.  Such exposure increases children’s interpretation of market and advertising exercises that can develop significant unintended impacts like parent children conflict, materialism and unhealthy food consumption. The author has pointed out that young children and teens have become more susceptible to these unintended effects of internet and other media advertising as compared to adult consumers as children or teen have weak cognitive skills that are required to interpret advertising intentions. Some internet and mobile games, websites, promotional messages often blur the line between advertising messages and non-commercial content making children more vulnerable to internet advertising and unintended impacts. These have created widespread concerns amongst parents and today’s media and internet environment have posed serious challenges to parents as children often hide their internet or mobile behaviour by clearing browsing history so activities of children on internet use is often concerning for parent and needs monitoring and control.  
Stevens, P. Alison. “Internet use may harm teen health” Science News for Students 22 Oct. 2015. 11 Nov. 2018.
Stevens point out that internet use has some concerning issues over lives of teenagers although teens may find interacting online to be fun. But spending more time over internet can result to health issues in teens as heavy use of internet in teens has been linked to serious risks of high blood pressure. And a continued high blood pressure can lead to serious health issues such as kidney problem, memory loss, eye damage, stroke or heart issues. Moreover high internet use in teens is also associated to depression and obesity. Internet issue that affect lives of teens is particularly more dangerous as it is not passive like watching television. Other than health issues teens can get affected to risk of cyberbullying with high internet use which can be stressful resulting to anxiety or social isolation.
Xiao, Bo Sophia, and Yee Man Wong. “Cyber-Bullying among University Students: An Empirical Investigation from the Social Cognitive Perspective.” International Journal of Business and Information 8.1 (2013): 34-69. ProQuest. 12 Nov. 2018
Xiao and Yee have pointed out that increasing incidents of tragedies and cyber bullying have raised concern amongst government, parents and educators as these have serious consequences over children and teens which has gathered more social attention. Internet uses have impacted personal and environment factors making children and teen more likely of being vulnerable to cyber bullying. The factors like internet self-efficacy, motivations and cyber victimisation experiences are more among children or teen and they have been more exposed to cyber bullying incidences that affects their behaviour and lives.  

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