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CL21 Business Management

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CL21 Business Management

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Course Code: CL21
University: Central Queensland University

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Country: Australia

Question:

You have been hired as consultants for you case company. The CEO is concerned about building, maintaining and protecting the company’s long-term reputation, particularly in light of increased awareness about responsible management. You should identify key responsible management megatrends relating to your company’s external context. Critically discuss the opportunities and constraints these trends pose for your company, in relation to their reputation.
Chosen company: the co-operative food
Megatrend : circular economy which is reducing food waste and plastic waste and how will that megatrends ( circular economy) be the future of trends in food industry.
Why is this trend important for the co-op food and what will it happen to the co-op food if they are not doing it ?
What kind of opportunities does it have for the co-op food if the co-op food is doing or following the megatrend now?according to what I found out, the co-op food is already doing it so, its gonna be an opportunity for co-op food in the future.

Answer:

Discussion based on opportunities and constraints related to megatrends to Co-op Food
Circular economy is considered to be a process in which involves the reduction of waste which is generated from food and food based products (Geissdoerfer et al. 2017). The organizations which follow the principles of circular economy aim at reducing the amounts of waste which are generated from their operations and production based processes (Geissdoerfer et al. 2017). Circular economy has thereby been selected as the megatrend for the analysis of the organization named Co-op Food (Geissdoerfer et al. 2017).
As discussed by Geissdoerfer et al. (2017), the concept related to sustainability is considered to be the base of the megatrend which has led to the development of a circular economy. The most important part of the circular economy is the decrease of waste disposal in the food based industry (Geissdoerfer et al. 2017). The amounts of waste which are generated every year from different industries amounts to 3.5 million tons, which is predicted to get doubled by the year 2025 (Geissdoerfer et al. 2017). The main aim of the circular economy is to make use of these huge amounts of waste and reduce its effects on the environment (Geissdoerfer et al. 2017). This also plays a major role in increasing the sustainability levels of the business (Geissdoerfer et al. 2017).
According to Stahel (2016), Co-op Food has implemented the culture of recycling in the different packaging based methods. The organization has implemented recycling methods in their packaging related processes (Stahel 2016). The major policies which have been developed under the policies of circular economy are a part of the culture of Co-op Food (Stahel 2016). The company believes that the culture of throwaway can be considered as rubbish (Stahel 2016). The process of recycling can be quite complicated, however, the organization aims at using the packaging based materials in such a manner which can reduce the after effects on the environment to a large extent (Stahel 2016).
The organization further aims at using the sustainable plastics for the purpose of packing the products (Food.coop.co.uk 2018). The use of sustainable products for packaging can also be considered to be a major step which has been taken by the company based on circular economy policies (Food.coop.co.uk 2018). The company has increased the percentage of recyclable plastics from 46% to 71% from the year 2017 (Food.coop.co.uk 2018). This can be considered to be a major progress for the organization with respect to the policies which have been developed related to the circular economy (Food.coop.co.uk 2018).
According to Theguardian.com (2018), the circular economy based policies are thereby able to provide effective levels of opportunities of growth to the organization. Co-op Food will be able to maintain the sustainable operations with the proper implementation of circular economy based policies (Theguardian.com 2018). The major constraints which are however faced by the company with respect to the implementation of circular economy are related to the complications based on the sustainable packaging related materials (Theguardian.com 2018). The complications related to the process thereby reduces the growth of circular economy to some extent (Theguardian.com 2018).
References
Food.coop.co.uk 2018. Packaging & Recycling | Co-op Food. [online] Food.coop.co.uk. Available at: https://food.coop.co.uk/food-ethics/environmental-impacts/packaging-and-recycling [Accessed 26 Oct. 2018].
Geissdoerfer, M., Savaget, P., Bocken, N.M. and Hultink, E.J., 2017. The Circular Economy–A new sustainability paradigm?. Journal of Cleaner Production, 143, pp.757-768.
Stahel, W.R., 2016. The circular economy. Nature News, 531(7595), p.435.
Theguardian.com 2018. Circular economy could bring 70 percent cut in carbon emissions by 2030. [online] the Guardian. Available at: https://www.theguardian.com/sustainable-business/2015/apr/15/circular-economy-jobs-climate-carbon-emissions-eu-taxation [Accessed 26 Oct. 2018].

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