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CEMK 1150 Intro To Marketing

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CEMK 1150 Intro To Marketing

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CEMK 1150 Intro To Marketing

0 Download3 Pages / 506 Words

Course Code: CEMK1150
University: Concordia University

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Canada

Question:
Discuss about the Intro To Marketing. The customers will be ordering the items and get all of them shipped to their addresses. For this, they do not need to visit stores and can buy authentic products in an authentic way.
Answer:
Introduction:

The aim of this memo is to discuss the operations and strategies of Well.ca that is amalgamating the online methods and bricks and mortar process in the retailing business in the market of Canada. In this global business context, the technological advancement has pressing the companies to open up online stores to for reaching the global customers within limited effort as well as time. Therefore, the initiative of Well.ca to combine both online and offline process is remarkable as this can give the company a huge competitive advantage.
The focus of the company is to open up different aspects of shopping experience. Capturing the low involvement pattern of the customers of the Canadian market, the company has tested the responses in the virtual store of Toronto’s Union Station. In this respect, the company had successfully grabbed the attention of the visitors by implanting images of products and pricing along with a QR code which is directly connected to the app. The customers will be ordering the items and get all of them shipped to their addresses. For this, they do not need to visit stores and can buy authentic products in an authentic way. It is a method mingling online store and a virtual store. This initiative mainly aims to allow the company to enjoy both the presence in digital along with the bricks and mortar space.
This has been possible for Wall.ca as the company has a huge experience in dealing the online as well as offline customers. This company has physical stores in Guelph, Ontario where the customers visit for only the baby products and another is in Toronto. This is important for the company as the study of the marketing team of Wall.ca has revealed that a section of online buyers prefer to pick up their products from the offline stores to enjoy purchasing features of physical marketing. In addition to this, the company has also focused on the serving the female market who are young between 25 to 45. Through this segmentation method, the company has successfully reached the families who prefer health and beauty line of products and wants to get the right experience. Along with this, the company has motivated itself to become efficient in solving the issues of the customers. The method of mass advertising is opposed by the company and more focus has been put on sharing the customer’s experiences each time. Better experience though product and service has gradually supported the overall growth of the company.
Therefore, to can be concluded that Wall.ca has initiated different strategies to understand the market and cater the needs of the customers in the market of Canada. Through the strategy of amalgamating digital and physical store experience the company aims to increase its presence in the market. It has specific segment for specific products and focus on mitigating the problems of consumers though virtual, physical and digital stores. Hence this company has become one of the most popular retailer brands in Canada.

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