Busi2063 Introduction to Marketing for Managers

Question

Answered

1. Why did SideLaunch adopt a shift in the marketing strategy by connecting with customers directly? Provide your critical analysis. (please refer to the course textbook for details about the SideLaunch case study) . . 2. How would you contextualize the growth strategy adopted by SideLaunch? Provide your critical analysis. To be answered and submitted individually by the team members of Team 2. (please refer to the course textbook for details about the SideLaunch case study and the related marketing theory) . 3. With your assigned workgroup, carry out the CREST analysis for your chosen business. Based on the CREST model analysis you carried out, what are the main factors that could influence your choice of entering a specific market? And why?.In addition to the CREST analysis your team carried out in Unit 1, in Unit 2, your team should carry out the SWOT analysis of your business. Based on the CREST and SWOT analysis you carried out with your team, which markets could represent a profitable or sizeable, but high-risk opportunity for your business? Why? Based on which variables or dynamics? Provide your critical analysis. (please refer to the course textbook for details about the SideLaunch case study and the related marketing theory) . . 5. How would you assess the current product portfolio and innovation strategy adopted by SideLaunch? (please refer to the course textbook for details about the SideLaunch case study and the related marketing theory. . 6. Describe your customer persona according to the marketing research criteria AND their behaviour according to the 5 stages of their purchase process.