BUS100 Introduction to Business
The Environmental Analysis (or Environmental Scan or E-scan) project will require to conduct a brief e-scan of a local business or entity. you will provide a two-page document that displays your understanding of the business and the e-scan process. you will conduct an e-scan research inquiry on a Canadian public company. Ideally, the company will exist locally. Describe what you have discovered about the company and offer some comments on strengths, weaknesses, opportunities, and threats for the business. You must have information from both the company website AND outside websites. Please make sure to use proper citation, using APA citation style. Please note that sites like Wikipedia, Investopedia, Twitter, Business Dictionary, etc. are not considered an appropriate reference. An appropriate length for this single-spaced paper is between 2-3 pages. Marks will be assigned on the following basis: 25% for the company description, 50% for the e-scan (breadth of research use of information, proper citation), and 25% for writing organization and fluency. added file is the description of how to format the paper Papers that do not have proper APA style citations will be have a 50% reduction applied to the mark earned on the paper. Papers using Wikipedia- type sites will receive zero on the assignment.