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BSBMGT605 Provide Leadership Across The Organization

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BSBMGT605 Provide Leadership Across The Organization

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BSBMGT605 Provide Leadership Across The Organization

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Course Code: BSBMGT605
University: Charles Sturt University is not sponsored or endorsed by this college or university

Country: Australia

The company has decided to hold a national convention and assign their Executive officer – Communications to prepare a presentation for the group, communicating company’s values, mission and vision at the convention. Assuming the role of the Executive Officer, prepare a presentation for the class that includes; A brief company profile Underlying values and ethical principles Mission Statement Vision Statement Company goals and objectives Expectations from Employees Company Responsibilities 
You will need to develop the required value statements, principles, mission, and vision statements for yourtask. You may use examples of similar organisations but must prepare the materials in your own words andstyle. All external sources must be properly cited and referenced using Harvard Referencing System; yourtrainer/assessor will provide you with referencing guidelines.
Assessment CriteriaThe following assessment criteria will be used for marking this assessment task. Ensure that you have addressed all of the criteria in your work. Adapted to the given scenario and effectively played the required role of Executive Officer Developed organisation profile Organisational values are consistent with fundamental principles Ethical principles outline company’s commitment to honesty, integrity, and commitment to the environment Mission statement clearly defines company’s activities and business intent
Vision statement outlines company’s direction for the future Goals and objectives reflect company’s mission and vision statements Company’s expectations from employees in maintaining its culture and values is outlined Company’s responsibilities towards its employees, community and other stakeholders are outlined Presentation is well structured and audience-friendly Presentation style and manner reflect corporate expectation and communication expectations

The focus of the report is to critically assess the importance of organizational goals towards motivating employees for providing better performances. It has been found that companies that do not clearly specify their essential organizational mission, vision, goals and objectives to their employees often fail to optimally utilize the productivity of their employees. It becomes very important for organizations to clearly establish their goals and objectives both externally in the market and internally for the employees.
Company Profile
            The company in focus is ABC Pty limited. The company is based in Australia and primarily engages in the manufacture and sales of herbal products that are focused on body care. The company uses natural and organic methods to manufacture their products. Some of the specialty products of the company are based on aromatherapy (Byard, Maker and Bunce 2017). Currently, it has 30 operational stores across the country. The principal manufacturing facility that supplies the outlets is located in Hobart in Tasmania. The Chief Executive Officer of the company is Mr. Smith. From having only 10 stores in Australia the company have grown to 30 stores that employ more than 600 people.
Values and Ethical Standards
            The business values of the company are focused towards providing customers organic and herbal solutions for their skin and body related issues. The company believes in providing customers with exactly what has been promised to them (Bolman and Deal 2017). The company considers the generation of value for their products among the customers as their primary goal. The organization was created in order to provide customers with products that can essentially cover their wholesome body requirements. The organization focused on manufacturing herbal products that cause no harm or dangerous side effects to the skin or body of the users (Alvesson and Sveningsson 2015). The company maintains its market ethics through making realistic promotions and delivering the right product to customers.
Mission Statement
            The mission of the company is to become the number one herbal body product manufacturing company and simultaneously establish the dominance of herbal body products in body care product market.
Vision Statement
            The essential vision of the company is to become the largest herbal body product manufacturer in Australia. The company wants to expand to other herbal product oriented markets in the near future (Deichmann and Stam 2015).
Goals and Objectives

The ABC Pty limited is focused towards rapid expansion in the Australian herbal body products market
An essential goal of the company is to double its previous year’s revenue in order to effective momentum in the Australian market
A significant goal of the company is to increase its customer base in the country

Employee Roles

To focus on providing the company with optimal productivity
To strive towards the growth and development of the individual skills of the employees to reach optimal levels of performance
To develop a cooperative outlook and work with other employees towards achieving organizational goals
To develop relationships based on mutual respect with the management

Organizational responsibilities

To effectively organize and plan sustainable present and future growth strategies for the company
To focus on increasing the productivity of the company and ensure its market expansion
To develop mutually beneficial relationship with the employees and stakeholders of the organization
To ensure the sustainable market growth of the manufactured product

            It can be said that ABC pty Limited has been performing great in the market considering their rapid growth. The future growth of the company will depend on various factors that will be influenced by the decisions of the management and the productivity of the employees. Optimal organizational performance will be required to sustain and further develop the growth potential of the country.
Alvesson, M. and Sveningsson, S., 2015. Changing organizational culture: Cultural change work in progress. Routledge.
Bolman, L.G. and Deal, T.E., 2017. Reframing organizations: Artistry, choice, and leadership. John Wiley & Sons.
Byard, R., Maker, G. and Bunce, M., 2017. What risks do herbal products pose to the Australian community?. Medical Journal of Australia, 207(3), pp.134-134.
Deichmann, D. and Stam, D., 2015. Leveraging transformational and transactional leadership to cultivate the generation of organization-focused ideas. The Leadership Quarterly, 26(2), pp.204-219.

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