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BMP3002 Business Management with Marketing

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BMP3002 Business Management with Marketing


Learning Outcomes Assessed:

LO1: Differentiate between different types of companies and their legal entities

LO2: Describe different internal and external factors which impact on businesses

Assessment Brief:

You have been employed as an assistant business analyst by a large multinational organisation to investigate different types and sizes of business they will have to compete with. They also would like to know how internal and external factors impact businesses. You were asked to write and submit 2,000words Management Report to the CEO and your report should include the following:

Section 1: You are to show an understanding of the different types of companies and how they work.

Your response should cover the following:

·Definition, characteristics and example of micro business, small business, medium size business and large size business.

Section 2: You are required to explain different companies from sole traders to cooperatives and Limited Liability Partnerships.

Make sure, your response include the following:

·Definition, characteristics and example of sole trader business, partnership, limited liability business, public limited liability business and Cooperative.

Section 3: To consider different business structures and how external factors affect businesses.  

In this section of the report, you are required to:

·Identify different organisational structures and explain how organisational structure affects business productivity.  

·Using PESTLE analysis explain how different external factors affect the performance of a business.

You should present your report professionally using Ariel 12 pt font size and include the following sections: –

-Cover page

-Contents index


-Main Body


-Reference list


Minimum Secondary Research Source Requirements:

Level FE3/HE3 – It is expected that the Reference List will contain at least five sources. As a MINIMUM the Reference List should include three academic books.

For general guidance on writing assignment and submission please refer to section 12. Guidelines for the Preparation and Submission of Written Assessments on the module guide.

Specific Assessment Criteria:

Please note that the General Assessment Criteria will apply. Please see matrix below for HE3:

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