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BIHM414 Art Design And Theatre In International Hotels

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BIHM414 Art Design And Theatre In International Hotels

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BIHM414 Art Design And Theatre In International Hotels

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Course Code: BIHM414
University: International College Of Hotel Management is not sponsored or endorsed by this college or university

Country: Australia

Analyse how art is, or could be, a core component of improving the guest experience at your placement property. Are there mechanisms common to the art world that could be used to strategically develop the property’s role, for a cultural audience? 

Analysis of Art as a core component of improving hotel’s guest experience
In the modern world, hotels are more than what catches the eye, as just buildings with various rooms and beds. It has evolved into arts filled paintings, scriptures and other artworks like décor. Hoteliers in Sofitel Sydney Wentworth are thinking outside the frame, improving art in various unanticipated channels making individuals who visit this specific hotel to focus and think about their personal experience in a deep manner. Art has become a sensible package in the placement property and experiences Sofitel offers (Hunter, 2012.,p.23).Art as the main component can be used to showcase the work operation in a manner enhance tourists to visit. Hotel art makes the guests think, relax and ponder. Over the recent past guest admit that they enjoy displayed art since it seems to communicate to them. Conversely,art seems to tell a historical story thus makes guest experience to be more exciting. It also improves their brain and mental health. It is evident that human brains are technically hand wired to highly process art. Therefore art can be made a core component of improving guests experience through focusing on environmental accents, luxurious simplicity and high power of lighting to improve interior design. In order to improve guest experience visiting Sofitel Sydney Wentworth hotel, the management should consider having such fantastic art and interior design.
Mechanisms used to develop the property role, for a cultural difference
Cultural exhibit
The existing visual systems and elements of this particular hotels design are quite important in delivering the anticipated ore message or release of vital information dataset. Key mechanisms and tools such as enactment of high-impact video and various animation are great strategies required to extensively cultivate the cultural audience (Markusen & Gadwa, 2010, p.381). Other mechanisms common include installation of projection mapping and massive format screens which can be utilized in the formation of a dull presentation into a high quality stimulating visual journey. These mechanisms strategically take advantageous aspects of the hotels in-house art and design team thus creating a cultural nature involved in the optimum engagement of visuals particularly tailored in the event.
Sofitel Sydney Wentworth has a complex nature and conducive urban environment. This makes it viably fit to be decorated with art in order to promote cultural audience development. Some of the mechanism include diversity, population growth and unique variations present in equal social economic distribution (Salen & Bool, 2010, p.24).These mechanisms differ across the subculture audiences.
Some of the key mechanism frameworks regarding long-term strategy for building cultural art audience in the hotel also include the following:

Mechanism of planning and overarching principles
Use of linking programs through advanced technology
Cultural sustainability. This involves meeting the cultural needs and preferences of the available audiences using various cultural resources without alternatively changing the needs of future cultural audiences.
Cultural diversity and respecting the difference. It involves embracement of audiences from different backgrounds and lifestyles.
Openness and trust. Involves focusing on the opportunity that actively engages the audience in the areas cultural life (Strannegård, L. & Strannegård, 2012, p.1995).
Inclusion mechanism and societal wellbeing. This involves moral support in environment costing of social equality and cultural vitality which are highly valued.
Creativity and innovativeness
Creating a Distinctive mechanism in local identity
Implementing the principle of connectedness and collaboration

Hunter, N.T., 2012. The art of floral design. Cengage Learning.
Markusen, A. and Gadwa, A., 2010. Arts and culture in urban or regional planning: A review and research agenda. Journal of planning education and research, 29(3), pp.379-391.
Sale, J.P., and Bool, A.C., 2010. Recent Developments in Philippine Labor Market Governance: Shifting Methods from Command to Collaboration?
Strannegård, L. and Strannegård, M., 2012. Works of art: aesthetic ambitions in design hotels. Annals of Tourism Research, 39(4), pp.1995-2012.

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