Question? Call Us  +1 (817) 546-4770

BAS22 B Advanced Business Communication

Academic Anxiety?

Get an original paper within hours and nail the task

156 experts online

Free Samples

BAS22 B Advanced Business Communication

.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}

BAS22 B Advanced Business Communication

0 Download4 Pages / 887 Words

Course Code: BAS22 B
University: Universal Business School Sydney

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Questions:
1.What parts of the communication process did the organisation neglect or deal with inadequately? Or2.What did the organisation do to communicate with its stakeholders?3.Identify the ‘receivers’ with whom the organisation was attempting to communicate?4.Describe the most appropriate channels of communication that the organisation should have used with each of the ‘receivers’5.What barriers to communication might have hindered the organisation in its attempts to communicate?

Answer:
Background on the Company
Samsung is a mobile phone company based in South Korea and doing business in all over the world. All of the products of this particular company have gained good reviews by the users hence it has a huge customer base globally. It had launched its two flagship phones in 2016 in the UK namely Galaxy S7 and Note 7. However, despite the immense success of Galaxy S7, the issues regarding Note 7 had marred total initiative by the company. The company therefore, canceled and recalled the production of Note 7 and tried to develop strategies to cope up with this crisis of defamation.
Analysis and Reasons for Failure
Strategies to communicate with stakeholders
Samsung aimed to compare the campaign results of their rival companies working in the UK market. This is the reason why it has used public relations and earned media software so that Samsung gets empowered to identify influencers and craft as well as distribute meaningful stories.  It used the competitor data regarding comparable product launches to highlight the potential of the campaigns. Proper data has been collected about the target audience especially the millennials so that the success of the campaigns of Samsung could be measured like those of Apple’s. The company centered round the survey of UKPulse that reveal the list of publications used by the targeted segment of the company. The company communicated about its product through these publications as this ensured highest reach of the target audience. To communicate the problems the company took help from these publications so that it can reach the chief customer base.
In addition to this, the company aimed to enhance the organic coverage of its campaign so that it could discuss the product’s Lifecyle following their initial launch. In this regard the company used the similar method previously used by Apple and successfully analyzed the competitor. The company has also used the open-ended tracking for identifying reputational issues in the company and its PR agencies to mitigate the negative coverage of the Note 7. In the whole process of surveying and conveying important messages, Samsung avoided using automation but used the human analysts. After the problem raised, the company continued to track media sentiment so that the actions of the company to mitigate the Note 7 problem could be reported.
Receivers in the communication:
The receivers of this communication were the customers who bought the Note 7 from Samsung and reported the issues of overheating of the phone and exploding. In addition to this, the company communicated its message to the millennials as they were the important demographic for this company. They contain the chief customer base of the company. This particular communication has been aimed to reach the media channels both online and offline who had taken initiative to report the issues regarding Note 7 to the world and target markets of the company.
Appropriate channels of communication:
 In order to communicate these issues and the initiates taken by the company, it used appropriate channels to communicate. It used the media coverage such as BBC online and The Guardian to communicate their message effectively. In addition to this company used various famous faces around the world to communicate to the stakeholders. These celebrities include, Magician Dynamo, numerous famous athletes and comedian Jack Whitehall in the company’ s Olympics campaign. This was important this these communication channel will be able to reach the target audience more effectively (Poldma 2016).
Barriers to communication
In communication the message of the company successfully, Samsung faced several issues or barriers to communication. These include the incapability of Spokesperson to convey message of the company to the stakeholders, negative media coverage, critical audience especially the millennials and cross-cultural organizational behaviors. As there was no appropriate spokesperson in the company who would issue an official statement to minimize the pubic grudge, the company suffered more. The heads of the company located in the head quarter South Korea, was reluctant to make public comments on the crisis of Note 7 due to cultural reasons. However, ongoing product defaults of Note 7 continued to produce more coverage and the perceived lack of ownership led to the tone becoming strongly unfavorable (Pang et al. 2018). Hence it suffered more and faced immense ill reputation for more than nine months.
Conclusions & Recommendations
Therefore, it can be concluded that Samsung had suffered from communication issues where the failure of Note 7 ultimately led to defamation of the company globally. In order to manage this issue, the company needs to include the duty of CEO of Samsung to communicate important messages on behalf of the company every time. This will mitigate any crisis situation and help the company to recover soon. In addition to this, the company can use push messages directly to the phones of the users as they get system upgrade messages regularly. These methods will mitigate the issues of crisis regarding any of the products or services of the company in one hand and maintain good relationship among the stakeholders and the company based on loyalty and trust on the other. 
References:
Pang, A., Shin, W., Lew, Z. and Walther, J.B., 2018. Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication. Journal of Marketing Communications, 24(1), pp.68-82.
Poldma, T., 2016. Communication and stakeholders. In Retail Design (pp. 161-181). Routledge.

Free Membership to World’s Largest Sample Bank

To View this & another 50000+ free samples. Please put
your valid email id.

E-mail

Yes, alert me for offers and important updates

Submit 

Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

UploadUnique Document

DocumentUnder Evaluation

Get Moneyinto Your Wallet

Total 4 pages

PAY 3 USD TO DOWNLOAD

*The content must not be available online or in our existing Database to qualify as
unique.

Cite This Work
To export a reference to this article please select a referencing stye below:

APA
MLA
Harvard
OSCOLA
Vancouver

My Assignment Help. (2021). Advanced Business Communication. Retrieved from https://myassignmenthelp.com/free-samples/bas22-b-advanced-business-communication/company-globally.html.

“Advanced Business Communication.” My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/bas22-b-advanced-business-communication/company-globally.html.

My Assignment Help (2021) Advanced Business Communication [Online]. Available from: https://myassignmenthelp.com/free-samples/bas22-b-advanced-business-communication/company-globally.html[Accessed 18 December 2021].

My Assignment Help. ‘Advanced Business Communication’ (My Assignment Help, 2021) accessed 18 December 2021.

My Assignment Help. Advanced Business Communication [Internet]. My Assignment Help. 2021 [cited 18 December 2021]. Available from: https://myassignmenthelp.com/free-samples/bas22-b-advanced-business-communication/company-globally.html.

×
.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}

×

Thank you for your interest
The respective sample has been mail to your register email id

×

CONGRATS!
$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1
month.

Account created successfully!
We have sent login details on your registered email.

User:

Password:

MyAssignmenthelp.com is here to provide you with urgent assignment help whenever you find it hard to tackle short deadlines. We have handpicked some of the best Ph.D. qualified native English speakers to deliver an unmatched quality paper to you on time. We have suitable expert writers for all kinds of subjects such as Chemistry, English, Accounting, Business, etc.

Latest Management Samples

div#loaddata .card img {max-width: 100%;
}

MPM755 Building Success In Commerce
Download :
0 | Pages :
9

Course Code: MPM755
University: Deakin University

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Answers:
Introduction
The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…
Read
More

SNM660 Evidence Based Practice
Download :
0 | Pages :
8

Course Code: SNM660
University: The University Of Sheffield

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom

Answers:
Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Read
More
Tags:
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration 

BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :
20

Course Code: BSBHRM513
University: Tafe NSW

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Answer:
Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…
Read
More

MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :
5

Course Code: MKT2031
University: University Of Northampton

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom

Answer:
Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Read
More
Tags:
Turkey Istanbul Management University of Employee Masters in Business Administration 

MN506 System Management
Download :
0 | Pages :
7

Course Code: MN506
University: Melbourne Institute Of Technology

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Answer:
Introduction
An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Read
More
Tags:
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology 

Next

Need an essay written specifically to meet your requirements?

Choose skilled experts on your subject and get an original paper within your deadline

156 experts online

Your time is important. Let us write you an essay from scratch

Tips and Tricks from our Blog

PROJ6016 Employer Based Project

Free Samples PROJ6016 Employer Based Project .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} PROJ6016 Employer

Read More »

PPMP20009 Marking Rubric

Free Samples PPMP20009 Marking Rubric .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} PPMP20009 Marking Rubric

Read More »