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ALR103 Introduction To Public Relations

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ALR103 Introduction To Public Relations

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ALR103 Introduction To Public Relations

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Course Code: ALR103
University: Deakin University

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Country: Australia

Question:
Discuss organisational actions or Public Relations campaigns by organizations in real life, by applying PR or communication theory. Which PR models are evident, what systems are considered, etc
Answer:

Public relation is the process of making a good relationship between an organization and its environment through the use of communication in order to achieve the desired goals of the company (Vali & Zaid, 2016). This process is not free in the sense that it requires time and effort in making good relations. Managers use various models to convey information to the targeted people. These people could be shareholders, employees, customers or any other person involved directly or indirectly for the success of the business. One of the models used by managers to pass information to its audience is press agent (Susan & Lavanya, 2013). This is where managers persuade people in order to change their thoughts and opinions about the products they are offering. In this case, customers are the most targeted audiences and this is mostly done during promotions and advertising. Making information clear about the products to customers enables an organization to win their trust and also increase its market share. This creates a good relationship between the customers and the organization.
Another model found in this process is two-way asymmetrical (Vali & Zaid, 2016). This involves communicating with key people to know their attitudes and behaviour towards the products. In this case, the key audience is the customers. Since it’s the desire of every organization to serve their customers to the fullest, managers would conduct research work to know if they are experiencing any form of dissatisfaction. This reduces public crisis between an organization and its customers. For the managers to know how an organization interacts with its public diverse and how those interactions are managed by public relations, they should use an open system (Susan & Lavanya, 2013). This system is proactive because it performs various tasks such as scanning, detecting, and giving possible solutions for the changes.
References
susan, J & Lavanya, R. (2013).  Effect of Public Relation on Customer Loyalty with Special Reference to E-Commerce Portals. Journal of Multidisciplinary Research, 5(2), 45-50
Vali, M & Zaid, S. (2016).  Leadership Behaviors and Its Relation with Principals’ Management Experience. Journal of New Approaches in Educational Research, 5(1), 32-40

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