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2FE601 Product Innovation

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2FE601 Product Innovation

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2FE601 Product Innovation

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Course Code: 2FE601
University: Uppsala University is not sponsored or endorsed by this college or university

Country: Sweden

Essay should include the following information about the product:

Product Innovation
Smart watches are one of the most recent patterns in the general public and Apple watch is the freshest gathering from Apple Inc. Incorporated with iOS programming, apple watch has all kind of offices like wellness and wellbeing offices. (Baden, 2010). It associates with the iPhone and aides in some default capacities like calling and messaging. The primary Apple Watch was taken off in 2015 and was a moment hit and was broadly sold in gigantic numbers everywhere throughout the world. With its prosperity the second arrangement of Apple Watch were propelled in year 2016 taken after by the dispatch of Apple Watch 3 arrangement in year 2017. (Verganti., 2009)These watches have the GPS framework on them and are water safe. The telephone and the watch however ought to have a similar system transporter for it to work easily. NFC bolster, camera capacities, climate estimates, updates, iTunes, voice summons, Apple Pay, warnings for calls and messages, and so on there are all kind of highlights accessible in the apple watches. It gives office of utility and plausibility to the general population and consequently has turned into a moment hit as it likewise is one of the trendiest equipment accessible for the youngsters as well as for wellness goes crazy there.
Apple Watch- an innovative product
At the point when propelled the apple watch was one of the most up to date drift as the designers did not plan to reduce the experience of clients of the I-Phone. It was a touch delicate item offering different highlights and was possible to wear and convey. It likewise built up a zoom in include which did not confine the clients just to the littler screen. (Biemans & Moenart., 2007). It additionally included an element of haptic criticism which implied a vibration feeling for the warning got. There were highlights like accelerometer and pulse observing too included the watches. WatchKit highlights, GPS framework, and so on, there are plenty of alternatives and highlights accessible in the Apple Watch.
Market description and position
Apple targets market broadly on geographic, demographic, behavioral and psychographic factors. Under these the market is divided on basis of age, gender, paying capacity, lifestyle, personality, user facilities, occupation, benefits expected, region, income and loyalty of the customer. Apple has very carefully and thoughtfully put itself in the market by tapping the right target audience for its product and hence gained the benefits[ CITATION Mar10 l 1033 ].Comparison with competitorsWith the wearable market operating in full swing now and people buying these products, there are various companies which have come out with their smart watches[ CITATION Ant171 l 1033 ]. But some of the major competitions for Apple Smart Watches in the market are-    • Samsung Gear Watch (best for android users)    • Fossil Q Commuter (best in hybrid watches)    • Movado Connect (best in fashion space)    • Huawei Watch 2 (Best android wear watch)
Current focused systems/results 
The methodologies taken after by Apple Watch are- 

Putting it as an alternate thing and not only a wellbeing tracker. Result was that Apple Watch had piece of the pie of 21% out of 2017.
Direct approach of tapping the extravagance advertise.
Collaborating with top brands for better involvement. For eg. Nike.

Annoynomous., 2018. Canalys. [Online] Available at: [Accessed 9 september 2018].
Anthony, S., 2017. Dual Transformation: How to Reposition Today’s Business. New York: Cengage Publications.
Baden, C., 2010. Business model design: an activity system perspective. Long Range Planning, 43(2), pp.216-26.
Biemans, W. & Moenart, R., 2007. Twenty Years of the Journal of Product Innovation Management: History, Participants, and Knowledge Stock and Flows. The Journal of Product Innovation Management, 24(3), pp.193-213.
Consumer Reports, 2011. Consumer [Online] Available at: [Accessed 23 March 2018].
Mars, M., 2010. Twenty Years of the Journal of Product Innovation Management: History, Participants, and Knowledge Stock and Flows. 59(4), pp.441-60.
Onaizah., 2017. Apple Watch – a new innovation stream or the lack of it? [Online] Available at: [Accessed 9 August 2018].
Robertson, D., 2017. The Power of Little Ideas: A Low-Risk, High-Reward Approach. New York : Wiley Publication.
Singh, S., 2018. techradar. [Online] Available at: [Accessed 9 September 2018].
Verganti., 2009. Design-driven innovation.

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