Question? Call Us  +1 (817) 546-4770

2825 : Marketing And Management

Academic Anxiety?

Get an original paper within hours and nail the task

156 experts online

Free Samples

2825 : Marketing And Management

.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}

2825 : Marketing And Management

0 Download3 Pages / 559 Words

Course Code: 2825
University: Centennial College is not sponsored or endorsed by this college or university

Country: Canada

Read the attached article and write a short report that answers the following question:1. Describe hybrid channels or “hybrid distribution strategy” used by firms these days.2. Examine the benefits and challenges faced by firms that use the “hybrid distribution strategy”.

The following report aims to discuss the matters that are related to the implementation of the hybrid channels or the hybrid strategy of the distribution that are generally implemented within the various business organizations that are operational within the area. The report further proceeds to discuss the various challenges and the benefits that are faced by the concerned organization due to the implementation of the hybrid channels or the hybrid strategy of the distribution.
Hybrid channels
The hybrid channels refer to the implementation of at least two or even more than two channels of marketing within the company. The implementation of these channels helps the concerned company to reach out to the people who belong to the different segments of the concerned market (Webb and Hogan 2002). The hybrid distribution strategy within the organization aims to utilize a number of the strategies that are required for the proper delivery of the products as well as the services of the given organization to the concerned clientele.
The various organizations that implement the hybrid marketing strategy within the given organization aims at the increase in the engagement level of the organizational clients. This might be achieved through the various marketing channels that are utilized by the concerned company. The channels the are generally used in this case are generally inclusive of the direct mails, the telemarketing channels as well as the public billboards (Webb and Hogan 2002). The company might advertise the concerned product or the service at two different advertisement channels in order to attract a greater number of potential clienteles to the concerned company.
Advantages and Disadvantages of hybrid strategies
The advantages of the implementation of the hybrid channels within the company refer to the increase in the market potential of the concerned company. The hybrid channels that are implemented within the organization help in the huge inflation in the client base of the company. The other advantage of the implementation of the hybrid distribution strategy within the organization refer to the implementation of the marketing schemes in accordance to the preferences of the concerned client of the organization (Webb and Hogan 2002). The implementation of the hybrid channels helps in attracting the clientele who prefer the online shopping methods as well as those who tend to prefer the brick and mortar stores for buying the concerned products.
The major disadvantages of the implementation of the hybrid channels of distribution within the organization refer to the requirement of a high amount of budget. This is one of the major reasons that prevents the smell-scale businesses from advertising their products on different platforms at a specific given time. The other major disadvantage of the system is the fact that the proper planning is needed in order to implement the hybrid marketing (Webb and Hogan 2002). This further prevents the small-scale companies to incorporate the hybrid channels of distribution.
Thus, from the above discussion it might be inferred that the implementation of the hybrid channels of distribution might help in the increase of the potential clientele of the company. This in turn might help in the increase of the turnover of the company and thus help in increasing the competitive advantage of the company.
Webb, K.L. and Hogan, J.E., 2002. Hybrid channel conflict: causes and effects on channel performance. Journal of Business & Industrial Marketing, 17(5), pp.338-356.

Free Membership to World’s Largest Sample Bank

To View this & another 50000+ free samples. Please put
your valid email id.


Yes, alert me for offers and important updates


Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

UploadUnique Document

DocumentUnder Evaluation

Get Moneyinto Your Wallet

Total 3 pages


*The content must not be available online or in our existing Database to qualify as

Cite This Work
To export a reference to this article please select a referencing stye below:


My Assignment Help. (2021). Marketing And Management. Retrieved from

“Marketing And Management.” My Assignment Help, 2021,

My Assignment Help (2021) Marketing And Management [Online]. Available from:[Accessed 18 December 2021].

My Assignment Help. ‘Marketing And Management’ (My Assignment Help, 2021) accessed 18 December 2021.

My Assignment Help. Marketing And Management [Internet]. My Assignment Help. 2021 [cited 18 December 2021]. Available from:

.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}


Thank you for your interest
The respective sample has been mail to your register email id


$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1

Account created successfully!
We have sent login details on your registered email.



Students who are just starting to write autobiography are often to question ‘autobiography example’. There is no need to feel embarrassed about it because it is indeed a critical task, especially for the first-timers. You can always ask ‘write my paper’ to as you probably know that we are considered to be the best essay writing service. You will be happy to see that we have advanced word count tool with which you can easily count words.

Latest Management Samples

div#loaddata .card img {max-width: 100%;

MPM755 Building Success In Commerce
Download :
0 | Pages :

Course Code: MPM755
University: Deakin University is not sponsored or endorsed by this college or university

Country: Australia

The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…

SNM660 Evidence Based Practice
Download :
0 | Pages :

Course Code: SNM660
University: The University Of Sheffield is not sponsored or endorsed by this college or university

Country: United Kingdom

Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration 

BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :

Course Code: BSBHRM513
University: Tafe NSW is not sponsored or endorsed by this college or university

Country: Australia

Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…

MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :

Course Code: MKT2031
University: University Of Northampton is not sponsored or endorsed by this college or university

Country: United Kingdom

Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Turkey Istanbul Management University of Employee Masters in Business Administration 

MN506 System Management
Download :
0 | Pages :

Course Code: MN506
University: Melbourne Institute Of Technology is not sponsored or endorsed by this college or university

Country: Australia

An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology 


Need an essay written specifically to meet your requirements?

Choose skilled experts on your subject and get an original paper within your deadline

156 experts online

Your time is important. Let us write you an essay from scratch

Tips and Tricks from our Blog

PROJ6016 Employer Based Project

Free Samples PROJ6016 Employer Based Project .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} PROJ6016 Employer

Read More »

PPMP20009 Marking Rubric

Free Samples PPMP20009 Marking Rubric .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} PPMP20009 Marking Rubric

Read More »