Question? Call Us  +1 (817) 546-4770

10150 Networks And Social Media

Academic Anxiety?

Get an original paper within hours and nail the task

156 experts online

Free Samples

10150 Networks And Social Media

.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}

10150 Networks And Social Media

0 Download8 Pages / 1,827 Words

Course Code: 10150
University: University Of Canberra is not sponsored or endorsed by this college or university

Country: Australia


The Chief Executive Officer of an organisation in Canberra wants to launch a new campaign. You have been asked to develop an online campaign strategy. The organisation (which could be government, educational, private sector, or not-for-profit) is global, with locations in Shanghai, Dubai and London, so the employees, including yourself as the team leader or manager, work in cross-cultural contexts and virtual workplaces and use the latest technologies and collaborative platforms for working and communicating.You should approach this as a business report.


Online marketing campaign is an organized and well planned strategies to drive engagement, traffic or even revenue by use of digital channels to reach out to a diverse group of people over the internet through an online platform. The example used, is of a private sector trying to release a new line of clothing for bridal ceremonies and also casual wear for both men, women and children. The company has branches in Shanghai, Dubai and London, hence online campaigns would be the most effective way to advertise their products over diverse cultures and countries, (Barefoot & Szabo 2009 p.21).
Mission statement
Our mission is to ensure that every coin spent on buying that wedding dress, outfit for a particular event or even a date is as cost effective as possible while providing quality products. Inspired by the best designers with best experience possible our company aims to ensure each coin spent is worth a thousand laughter’s full of blissful memories, (Hoffman & Fodor  2010 p.41).
While conducting and formulating a Market Campaign Plan it is important to consider the various marketing tools necessary to make the campaign as successful as possible while minimizing costs. These tools range from far and wide some of them include: software tools, competitors, audience and the public in general. These tools integrated with proper marketing techniques make it possible to achieve a successful online marketing campaign, (Tuten 2008).
Software tools used
Most of the software tools used in online marketing include Google Trends and Face book Insights among many others. The use of face book insights proves to be the best options to show case the products. Having over 2.23 billion active users globally Face book if integrated with other online marketing platforms such as Google Trends ensures the information gets out faster and over a wide area to a larger group of people. Apart from all that a blogging site should be created so as to attach photos of different designs or trends to be  released or already on market so as to notify consumers of the various products available, (Mangold & Faulds 2009 pp.357-365).
For a marketing perspective competition plays a major role in ensuring quality and customer friendly prices are presented into the market. The only way to emerge top of the competition is to come up with a plan that is both realistic and time conscious. Staying ahead of competitors ,by ensuring that the campaign is as outgoing as possible can be achieved by continually posting different products through the social platform and attending to the various inquiries and suggestions from the public as quick as possible, (Vance, Howe & Dellavalle 2009 pp.133-136).
Target Audience
The main audiences for the products are women, men, couples who plan to wed . All of the above named audience can be found online thus making it possible to get to them and show case the available products be it bridal clothes, outfits and also casual wear. The products could also be appealing to parents who would like to gift their kids or one another during their anniversary, or as birthday gifts. This makes the product available to all audience both young and mature people.
Strategic Design
Strategic design is simply the application of future principles that make an organization more innovative and competitive. They are mainly dependent on the analysis of internal trends, and the data obtained which help to assess and make decisions concerning the campaign. In summary a strategic design is meant to solve problems that may arise during or after the campaigns. The following are ways which make the strategic design as efficient as possible. Some of these are messaging document, team roles, success and KPI’s metrics. These are discussed below:
Messaging document
This is a document that explains the most important aspects of the company and answers the question ‘what does your campaign entail?’ The most important aspect of the campaign is to achieve and spread out the company’s products to as many people as possible throughout the world most especially in its outlets located in Shanghai, Dubai and London. The campaign messaging document for the above enterprise is to ensure that the new product reaches out to those continents and countries outlined above while ensuring cost and resources are not wasted during the process, (Gillin 2009 pp.357-365).
Team Roles
To be able to control the entire campaign, teams are necessary. First and foremost the most crucial team is the technical team who handle all the online activities such as developing the online blogging sites, handling the entire framework of the company’s website and ensuring that everything runs smoothly when it concerns any technical online support. A photography team is necessary to enable the providence of quality images and photographs of the products which help greatly to capture the attention of the public when surfing the web. The Bloggers and blogging teams in the specified countries could prove effective to overcome language barriers. Using an example of Shanghai China, the use of Chinese language and Chinese bloggers could prove more effective in presenting the campaign compared to use of English since the language spoken there is quite different from those of other countries.
The success of the campaign is mainly dependent on the corporation’s arrangement or organization and how they relate to each other during the entire campaign process. For example when the technical team which includes programmers, software engineers and the bloggers develop platforms and sites that do not have a hitch, the public is able to easily use and identify their various products thus increasing the audience receivership. The relationship between all the teams should be emphasized so as to ensure the entire campaign runs smoothly and remain effective for long periods of time, (Thackeray et al 2008 pp.338-343).
Key Performance Indicators
Key performance indicators could be by use of campaign metrics such as figures or numbers to show how a company or enterprise is achieving its main objectives or set targets. An example of a performance indicator is the performance matrix. This matrix is simply used to show how many people or the target achieved by use of figures which are then  analyzed and the target of the campaign viewed to see whether they are achieved or not. The main reason performance matrixes are used is due to the fact that they give a measurable value by use of exact figures and numerical values, (Gillin 2008 p.11). Key matrixes are found by use of software which help the organization or enterprise in our case to enter their data to one system by use of online means thus making spread of the figures fast and easy, while measuring the progress of the campaign..
During the implementation of the social campaign some very important factors should be put into consideration to make the campaign as successful as possible. The content assets,
Schedule and audience engagement are part of the bigger circle that make online campaigns a success.
The content assets
Content assets are pieces of contents that can be used as business tools either through monetization or using it to attract new customers. It is simply a piece of content which can be used as a business tool. There are various examples of content assets but the following are the most effective and they include: videos, apps, mixed media posts, and finally magazines. The content of the campaign is mainly clothes and clothing lines, (Borges 2009 pp.41-67). By use of magazines and videos which show case the products, the campaign can be a huge success since these assets are able to attract customers and potential buyers by capturing their attention making them see and be able to compare what is being offered by the company to others in the market and coming to a sound conclusion.
Below is the  marketing campaign schedule for six months which gives the entire process of the campaign.

Weeks for campaign



Upto 4 or more

Events and plans on how to carry out the campaign. The assignment of roles to the various teams and briefing of the campaign aims to the entire campaign fraternity.



Development of elaborate techniques to reach out to a large group of people and development of means of communication such as face booking, blogging and advertisement.



Development of content assets such as magazines, videos, video mixes, and blogging sites.



Designing emails  to receive the public’s views, opinions and suggestions about the campaign and developing even more efficient techniques how to reach out to the public



Performance weeks to determine how far the campaign has gone and its progress over the weeks. Looking for flaws and amending them to ensure everything runs smoothly.



The gathered response is analyzed and the best aspects of the campaign determined while keeping track of the number of people who have adhered and paid attention to the campaign, to see if the goals were achieved.



To conclude, it is evident that through market campaigns, large groups of people with different ethnicities are able to receive information about a particular business idea or venture. It is true from the above given evidences that through use of social media platforms the campaigns’ can be a huge success in achieving and particular marketing goal. It is also true that by use of teams and proper allocation of roles during the campaign greatly help to attain the required goal. A schedule is also of great importance to achieving the campaign goals as it helps to analyze every step critically before doing analysis of the results.

Barefoot, D. and Szabo, J., 2009. Friends with benefits: A social media marketing handbook. No Starch Press, , vol.12, no.1, p.21.
Borges, B., 2009. Marketing 2.0: Bridging the gap between seller and buyer through social media marketing. Wheatmark, Inc. vol.57, no.1, pp.41-67.
Gillin, P., 2008. Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-charge Your Business!. Linden Publishing, , vol.92, no.4, p.11.
Gillin, P., 2009. Secrets of social media marketing. Business Horizons, 52(4), pp.357-365.
Hoffman, D.L. and Fodor, M., 2010. Can you measure the ROI of your social media marketing?. MIT Sloan Management Review, vol.52, no.1, p.41.
Mangold, W.G. and Faulds, D.J., 2009. Social media: The new hybrid element of the promotion mix. Business horizons, vol.52, no.4, pp.357-365.
Thackeray, R., Neiger, B.L., Hanson, C.L. and McKenzie, J.F., 2008. Enhancing promotional strategies within social marketing programs: use of Web 2.0 social media. Health promotion practice, vol.9, no., pp.338-343.
Tuten, T.L., 2008. Advertising 2.0: social media marketing in a web 2.0 world: social media marketing in a web 2.0 world. ABC-CLIO.
Vance, K., Howe, W. and Dellavalle, R.P., 2009. Social internet sites as a source of public health information. Dermatologic clinics, 27(2), pp.133-136.

Free Membership to World’s Largest Sample Bank

To View this & another 50000+ free samples. Please put
your valid email id.


Yes, alert me for offers and important updates


Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

UploadUnique Document

DocumentUnder Evaluation

Get Moneyinto Your Wallet

Total 8 pages


*The content must not be available online or in our existing Database to qualify as

Cite This Work
To export a reference to this article please select a referencing stye below:


My Assignment Help. (2021). Networks And Social Media. Retrieved from

“Networks And Social Media.” My Assignment Help, 2021,

My Assignment Help (2021) Networks And Social Media [Online]. Available from:[Accessed 18 December 2021].

My Assignment Help. ‘Networks And Social Media’ (My Assignment Help, 2021) accessed 18 December 2021.

My Assignment Help. Networks And Social Media [Internet]. My Assignment Help. 2021 [cited 18 December 2021]. Available from:

.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}


Thank you for your interest
The respective sample has been mail to your register email id


$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1

Account created successfully!
We have sent login details on your registered email.



At, we are committed to deliver quality assignment assistance in the fastest way possible. To make our service delivery fast, we have hired subject matter experts to work on different subject specific assignments. We have hired experts who owe in-depth knowledge in their respective subjects. As per their expertise, they provide geography assignment help, Physics assignment help, Strategic assignment help, history assignment help, art architecture assignment help and assistance with other subjects as well.

Latest Management Samples

div#loaddata .card img {max-width: 100%;

MPM755 Building Success In Commerce
Download :
0 | Pages :

Course Code: MPM755
University: Deakin University is not sponsored or endorsed by this college or university

Country: Australia

The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…

SNM660 Evidence Based Practice
Download :
0 | Pages :

Course Code: SNM660
University: The University Of Sheffield is not sponsored or endorsed by this college or university

Country: United Kingdom

Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration 

BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :

Course Code: BSBHRM513
University: Tafe NSW is not sponsored or endorsed by this college or university

Country: Australia

Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…

MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :

Course Code: MKT2031
University: University Of Northampton is not sponsored or endorsed by this college or university

Country: United Kingdom

Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Turkey Istanbul Management University of Employee Masters in Business Administration 

MN506 System Management
Download :
0 | Pages :

Course Code: MN506
University: Melbourne Institute Of Technology is not sponsored or endorsed by this college or university

Country: Australia

An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology 


Need an essay written specifically to meet your requirements?

Choose skilled experts on your subject and get an original paper within your deadline

156 experts online

Your time is important. Let us write you an essay from scratch

Tips and Tricks from our Blog

PROJ6016 Employer Based Project

Free Samples PROJ6016 Employer Based Project .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} PROJ6016 Employer

Read More »

PPMP20009 Marking Rubric

Free Samples PPMP20009 Marking Rubric .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} PPMP20009 Marking Rubric

Read More »