Question? Call Us  +1 (817) 546-4770

100483 Principles Of Professional Communication 1

Academic Anxiety?

Get an original paper within hours and nail the task

156 experts online

Free Samples

100483 Principles Of Professional Communication 1

.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}

100483 Principles Of Professional Communication 1

1 Download5 Pages / 1,141 Words

Course Code: 100483
University: Western Sydney University is not sponsored or endorsed by this college or university

Country: Australia


To learn and practice skills of professional oral presentations
To collaborate with a small group to research and present a professional oral presentation based around a set question and sub topic
To lead the class in a discussion of the topic via a set of questions (one per speaker) which allow the audience to revise their understanding

The aim is to prepare an integrated series of individual presentations and generate and lead a brief class discussion around the general theme or question.


The spare box e-commerce website is a company which deals with spare parts found at, and most sales are made online. The company website has been in place for years, and it is not effective when usability and aesthetics are put into consideration. The interface of the website is a bit complicated, and when one uses the website, it feels like many icons are not properly arranged, and confusion can set in. Accessibility is also an issue, and the colors or images on the website are not very attractive. The aesthetics are not very appealing, and there is no ease in the usability of the website. Even with an aesthetic masterpiece, customers can leave the website if they experience a layout which is not intuitive, too much scrolling, or when it is hard to navigate the pages as seen in the spare box e-commerce website.
Aesthetics are the guiding principles of an artist, which determine the color, graphics, layout and the contrast in a website. The perception and credibility of a brand can be influenced by the aesthetics. There is a link between the credibility of a site and the design. Also how a design is made affects the experience one has when they visit the website. The smart and pleasant design gives the user a positive experience. In the case of the spare box e-commerce website, the website combination of colors and the visual image is not very appealing (Lawrence & Tavakol, 2006).
When a website is visually appealing, users become more tolerant, and usability issues become less. Usability-test moderators have seen familiar frustrations when using suboptimal UI where they encounter many obstacles (Norman, 2014). The aesthetic-usability effect is when users find a website visually attractive and at the same time finds it easy to use. Psychologically people have a tendency of thinking that when a website looks better, it becomes easy to use. Therefore, there can be a positive response when the website has a good visual design which makes them more tolerant (B rook, 2009).
This research was based on a desktop study and analysis of the research carried out in Kaori Kirishima in Hitachi Design Centre to make its finding. The findings were reached after analyzing a website and studying the behavior of visitors who accessed different websites and their responses. This report is based on analysis of different peer-reviewed articles on aesthetics and how websites should be designed.
In 1995, a study in Kaori Kirishima in Hitachi Design Centre showed a correlation between perceived ease of use and participants ratings, compared to the actual ease of using the ratings of aesthetic appeal. Despite these advantages, there are limits as to the extent to which users may not or not the discrepancies. Users can forgive small problems but not those larger problems. Like in e-commerce, when a user wants to buy a product but cannot find it, they are not going to buy it. If there is poor findability in a website, no matter how good a brand or a product is, how are the customers going to buy such products without buying them? Therefore, poor usability will lead to loss of revenues. There is the need for the form to meet the function. When there are severe usability issues, the customers will lose patience and usability will be sacrificed for aesthetics. Once people lose patience, they are usually very quick to leave the webpage.
When evaluating the interface of the company’s website, understanding aesthetic-usability is key so as to determine product allocation. When it is good- aesthetic usability in an interface, it means that the UI has been created to connect with the audience targeted. During the research of a used one can get the aesthetic usability effect making one not realize the usability issues.  
Usability allows visitors to understand the website and products at the glimpse of the website. Users do not expect websites which are difficult to navigate or slow. Therefore, a website can either make or break an e-commerce business. Creating superb website goes down to attention and engagement.
When it comes to the website, a website that is appealing to the eye will leave a lasting and positive impression. People make decisions whether to go or stay within the first second they visit the website. It is always tempting to make websites look cool, but usability should always be kept in mind when creating a website. A great looking website will boost how the product or service being sold will be converted to customers who are actually purchasing.
Functionality and UX design go hand in hand. Aesthetics ought to be treated differently from the functionality of the website. The aesthetics entail desired appeal and design. Before displaying the website to the public, there should be further testing and modification (Sutcliffe, 2009).
The website design should be logical and natural where all elements are made to correlate, the layout should have a natural feel to it and the layout ought to make sense. The spare box website makes sense; however, the combination of colors and images does not give it the natural feel of a spare store.
The design of the website should also ensure that the interest of the targeted customers is captured in the first instance. Many websites are available for public use, and when a client visits a website and wonders what the website is about, they may leave immediately (Marcus, 2016). Therefore, for visitors to turn into customers, the website can change the images and replace them with high-resolution images which relate to the main products a website is selling. Secondly, the website can use text which is legible, organized and clearly sized. The website icons can be placed in a way that when u click the icons, one can view the images of spares sold. Each icon clicked should present clear visuals regarding products or services. Unlike how the website looks, where all images and services and products are kept together, making it a bit confusing. Making a short-lead capture can also lead customers to the website (Secker, 2015).
Bruck, P. A. (Ed.). (2009). Multimedia and e-content trends: Implications for academia. Springer Science & Business Media.
Lawrence, D., & Tavakol, S. (2006). Balanced website design: optimising aesthetics, usability and purpose. Springer Science & Business Media.
Marcus, A., Abromowitz, S., & Abulkhair, M. F. (2011). Design, User Experience, and Usability.
In Theory, Methods, Tools and Practice: First International Conference, DUXU.
Norman, D. A. (2014). Emotional design: Why we love (or hate) everyday things. Basic Civitas Books.
Seckler, M. (2015). Web Design in Human-computer Interaction: Effects of Website Characteristics on Users’ Perception of Aesthetics, Usability and Trust (Doctoral dissertation, Verlag nicht ermittelbar).
Sutcliffe, A. (2009). Designing for user engagement: Aesthetic and attractive user interfaces. Synthesis lectures on human-centered informatics, 2(1), 1-55.

Free Membership to World’s Largest Sample Bank

To View this & another 50000+ free samples. Please put
your valid email id.


Yes, alert me for offers and important updates


Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

UploadUnique Document

DocumentUnder Evaluation

Get Moneyinto Your Wallet

Total 5 pages


*The content must not be available online or in our existing Database to qualify as

Cite This Work
To export a reference to this article please select a referencing stye below:


My Assignment Help. (2021). Principles Of Professional Communication 1. Retrieved from

“Principles Of Professional Communication 1.” My Assignment Help, 2021,

My Assignment Help (2021) Principles Of Professional Communication 1 [Online]. Available from:[Accessed 18 December 2021].

My Assignment Help. ‘Principles Of Professional Communication 1’ (My Assignment Help, 2021) accessed 18 December 2021.

My Assignment Help. Principles Of Professional Communication 1 [Internet]. My Assignment Help. 2021 [cited 18 December 2021]. Available from:

.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}


Thank you for your interest
The respective sample has been mail to your register email id


$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1

Account created successfully!
We have sent login details on your registered email.



Break the wheel of missing deadlines with instant marketing assignment help from the best experts at If you cannot handle multiple tasks, share your requirements for your marketing assignment with our learned academicians, and get personalized assignment assistance. Our writers research extensively and draft unique solutions, all within the mentioned deadline. Please place your order with us today and take home informative solutions on time every time.

Latest Management Samples

div#loaddata .card img {max-width: 100%;

MPM755 Building Success In Commerce
Download :
0 | Pages :

Course Code: MPM755
University: Deakin University is not sponsored or endorsed by this college or university

Country: Australia

The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…

SNM660 Evidence Based Practice
Download :
0 | Pages :

Course Code: SNM660
University: The University Of Sheffield is not sponsored or endorsed by this college or university

Country: United Kingdom

Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration 

BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :

Course Code: BSBHRM513
University: Tafe NSW is not sponsored or endorsed by this college or university

Country: Australia

Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…

MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :

Course Code: MKT2031
University: University Of Northampton is not sponsored or endorsed by this college or university

Country: United Kingdom

Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Turkey Istanbul Management University of Employee Masters in Business Administration 

MN506 System Management
Download :
0 | Pages :

Course Code: MN506
University: Melbourne Institute Of Technology is not sponsored or endorsed by this college or university

Country: Australia

An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology 


Need an essay written specifically to meet your requirements?

Choose skilled experts on your subject and get an original paper within your deadline

156 experts online

Your time is important. Let us write you an essay from scratch

Tips and Tricks from our Blog

PROJ6016 Employer Based Project

Free Samples PROJ6016 Employer Based Project .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} PROJ6016 Employer

Read More »

PPMP20009 Marking Rubric

Free Samples PPMP20009 Marking Rubric .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} PPMP20009 Marking Rubric

Read More »